Email + SMS Marketing Strategist

Must have email marketing experience in consumer products with a proven track record and be a native English speaker.

Remote · Reports to Founder/CEO + Marketing Lead

About Bebonia

Bebonia is the #1-rated curly hair extensions brand — voted best by InStyle, Byrdie, Allure, Glamour, Brides, and NaturallyCurly. Founded in 2017 by Soleil, a Dominican woman who built the product she couldn’t find, Bebonia has served 75,000+ customers and is run by a small, close-knit team of curly-haired women.

We believe curly hair should be enhanced, not erased. Every product we make, every email we send, and every campaign we create is grounded in that belief.

The Role

We’re looking for a strategic, creative, and detail-oriented Email + SMS Marketing Strategist to lead Bebonia’s owned marketing program across campaigns, flows, segmentation, testing, and optimization.

This role is more than writing and sending emails. We’re looking for someone who can think like a marketer, understand our customer journey, identify revenue opportunities, and translate insights into campaigns that feel personal, premium, and deeply curl-literate.

You’ll work closely with our marketing lead and marketing team to shape the email + SMS calendar, strengthen lifecycle flows, improve customer retention, and ensure every touchpoint reflects the Bebonia brand. You should be equally comfortable zooming out to build strategy and zooming in to write, design, test, and execute.

What You’ll Do

Email + SMS Strategy

Own Bebonia’s email + SMS strategy across campaigns, flows, segmentation, and testing

Build and manage the email calendar with a balance of brand storytelling, education, product discovery, launches, promotions, and retention moments

Identify opportunities to improve customer engagement, repeat purchase, conversion, and lifetime value

Use performance data, customer behavior, and business priorities to recommend what we send, who we send it to, and why

Develop thoughtful audience segments based on lifecycle stage, purchase behavior, curl needs, product interest, and engagement

Partner with the marketing lead and extended marketing team to turn product priorities,

brand moments, and customer insights into strategic campaign concepts

Lifecycle + Retention Marketing

Maintain, optimize, and expand Bebonia’s core Klaviyo flows, including welcome, abandoned cart, browse abandonment, post-purchase, win-back, VIP, and replenishment-style journeys

Audit flow performance regularly and recommend improvements to copy, creative, timing, segmentation, and offers

Create customer journeys that educate, build trust, reduce purchase hesitation, and encourage repeat purchases

Help strengthen retention strategy by identifying opportunities for cross-sell, upsell, review generation, loyalty, and post-purchase education.

Campaign Execution

Plan, write, design, and deploy email + SMS campaigns in Klaviyo

Write copy that matches the Bebonia voice — warm, expert, curl-literate, personal, and never corporate

Design polished, on-brand emails that feel premium, clear, and conversion-minded

Translate campaign strategy into strong subject lines, preview text, headlines, content blocks, CTAs, and visual direction

Collaborate with the social and marketing team on campaign rollouts, seasonal moments, product pushes, and launches

Maintain brand consistency across every email, SMS, and supporting visual touchpoint

Testing, Reporting + Optimization

A/B test subject lines, content angles, offers, send timing, CTAs, design layouts, and segmentation strategies

Monitor email + SMS performance, including revenue, conversion rate, click rate, open rate, deliverability, list growth, unsubscribe rate, and flow performance

Bring clear, data-backed insights to the team with recommendations for what to keep, change, or test next

Track list health and deliverability to ensure Bebonia’s owned channels remain strong and sustainable

Connect performance reporting back to broader business goals, not just email metrics

Creative + Paid Support

Design email templates and campaign graphics as needed

Create stills, GIFs, and supporting graphics for paid campaigns

Support the marketing team with campaign creative that can extend across email, SMS, paid, and social

Ensure creative assets reflect Bebonia’s premium, curl-literate positioning

What We’re Looking For

4+ years of email, SMS, lifecycle, or retention marketing experience, ideally with a DTC, beauty, haircare, or wellness brand

Strong strategic marketing instincts and the ability to connect customer behavior to campaign opportunities

Fluent in Klaviyo, including campaigns, flows, segmentation, A/B testing, reporting, and basic revenue attribution

Strong copywriting skills with the ability to write in a warm, elevated, customer-first brand voice

Design ability in Canva, Figma, Adobe Creative Suite, or similar tools

Ability to create simple GIFs and campaign graphics

A strong understanding of customer journeys, retention marketing, and lifecycle strategy

Comfortable interpreting email and revenue data and turning it into actionable recommendations

High attention to detail across copy, design, QA, links, segmentation, and deployment

Ability to work independently, move quickly, communicate proactively, and manage projects from strategy through execution

Experience with Shopify and DTC ecommerce platforms

Background in paid creative, including Meta or Google ad stills and GIFs, is a plus

Genuine interest in curly hair, beauty, or wellness is a bonus — but curiosity is required

The Right Fit

You’re a marketer first, not just an email executor. You care about how an email looks and sounds, but you also care about what role it plays in the customer journey. You can look at a calendar and spot what’s missing. You can look at a flow and see where customers are dropping off. You can turn a product benefit into a strong campaign angle. And you understand that great email marketing is equal parts strategy, storytelling, design, testing, and thoughtful execution.

At Bebonia, email and SMS are not afterthoughts. They’re core brand channels — and we’re looking for someone who can help make them smarter, stronger, and more effective.