Updated/Reviewed 04.08.26

Email Marketing Pack Leader

Job Industry: Charity / Social Services / Non- Profit Organization

Position Name: Email Marketing Team Lead for Dog Rescue - Volunteer (Unpaid)

Job Location: Spokane, Washington, United States

Job Type: Part Time

Office Setting: Fully Remote

Remote: Yes

Compensation: Volunteer

Hours Per Week: 5 (flexible)

Role Mission

The Email Pack Leader oversees a team of Email Marketers in the planning, delegation and execution of email campaigns. They will provide guidance on content development, segmentation strategies, and campaign timing.

They will lead, mentor and train their team in an online/remote environment, collaborating with other leaders and departments within the Rescue to execute email campaigns that align with our brand tone, goals and messaging.

What Winning Looks Like

Key Results Area #1 - Campaign Strategy and Execution

• Oversee and delegate the planning and execution of email campaigns, ensuring alignment with the rescue's mission, goals, and audience needs.

• Develop and implement targeted messaging strategies based on audience segmentation to increase engagement and conversions (adoptions, donations, volunteering).

• Ensure timely delivery of campaigns around key events, fundraising drives, and adoption promotions, while maintaining a consistent communication calendar.

Key Results Area #2 - Performance Analysis and Optimization

• Regularly monitor and analyze key metrics (open rates, click-through rates, conversions) to assess the performance of email and text campaigns.

• Identify trends and areas for improvement, refining messaging, content, and delivery strategies based on data-driven insights.

• A/B tests different messaging, formats, and sending times to continuously improve engagement and effectiveness.

Key Results Area #3 - Team Leadership and Collaboration

• Lead and mentor the Email Marketers, ensuring they are well-supported, trained, and aligned with the rescue's communication strategy and brand tone.

• Foster a collaborative environment where team members can share ideas and innovate, while ensuring consistency in tone and messaging.

Coordinate with other teams, such as Social Media, Creative, and Web, to ensure cohesive branding and messaging across all channels.

Needed Skills

• Leadership experience in a remote environment

• Email marketing experience

• Strong written communication

• Ability to pull information from several sources and departments and create a cohesive project assignment

• Willing to improve processes and create standardization
  

Unique Company Culture and Mission

Our Mission

At Path of Hope Rescue we save pregnant dogs and puppies from high kill shelters in the Southern United States.

Our Spokane, Washington based Rescue strives to decrease the euthanasia rate of high risk dogs in the southern United States by transporting pregnant dogs and puppies to the Pacific Northwest to find adoptive homes. We do not have a kennel or building location and are 100% foster based. We currently have two paid employees and rely heavily on volunteers and fosters as we work to build out our paid staff roles.

Our Vision.
Eliminating euthanasia of dogs in the South by decreasing the amount of dogs breeding unchecked and becoming the number one 'dog destination' in Spokane by capitalizing on Spokane's love of Rescue Dogs.

Core Values:

Transparency - sharing the good with the bad

Community - dog loving people who treat each other well

Integrity - doing what you say will do

Golden Rule - treating others how you would want to be treated

Our Company Culture

We are freedom loving American Patriots who love dogs, love freedom and love Jesus.

No NGO status here, we don't take a single penny from the government. We are 100% funded by small donors and our adoption program, with a few small private grants here and there. We built this organization from the ground up in 2018 with $87.

We are built tough and believe that hard work pays off. We're about rolling up our sleeves and taking responsibility for our own actions. We don't do drama. There are no victims here and the system isn't out to get you, the only thing standing in your way is you and your attitude. We reward merit, not DEI or pronouns. We don't bend to the cultural rot out there.

At the core of who we are, we love dogs. At PHR you will find people who recognize your dog before they recognize you. Where it's normal for your dog to have his own Instagram and people who expect to be invited to your dog's birthday party. We are focused on building a strong, positive community, one dog and one person at a time.

We know dogs are family and should be treated that way. And we are driven by a shared passion to make sure every dog who isn't being loved, finds their way to a family. We care for each other and have created a community of people who love making a difference in this world.