Email Marketing Specialist
ICF · Reston, VA ·
- Employment
- Contract
- Category
- Marketing
- Experience
- 2+ years
The Work
ICF is looking for a detail-oriented Email Marketing Specialist to join our digital communications team supporting federal health communications clients. If you have hands on experience managing email marketing platforms, building audience segmentation strategies, and turning subscriber data into actionable insights, this may be the role for you.
The Company
ICF is a mission-driven company filled with people who care deeply about improving the lives of others and making the world a better place. Our core values include Embracing Difference; we seek candidates who are passionate about building a culture that encourages, embraces, and hires dimensions of difference.
At ICF Next, we are fearless in finding new ways to solve problems, relentless in making sure it pays off for our clients, and committed to making a positive change in the world. Join our community of mission-driven creatives, communicators, strategists, and technologists to challenge the status quo.
What You Will Do
- Manage day-to-day operations of email marketing platforms (e.g. GovDelivery/Granicus) including list clean up, curation, and subscriber management.
- Develop and execute email marketing strategies that increase subscriber engagement, open rates, and click through performance.
- Build and maintain email templates, graphics, and layouts in coordination with creative team members.
- Draft, proof, and stage email content, ensuring compliance with plain language and accessibility (Section 508) standards.
- Advise internal teams and client stakeholders on subscription process improvements and user experience enhancements.
- Monitor analytics and campaign performance, providing regular reporting and recommendations for continuous improvement.
- Support centralized list management strategy and provide guidance to distributed teams migrating to a shared email platform.
- Collaborate with content, social media, and web teams to align email campaigns with broader communications and editorial calendars.
- Assist with the development of email marketing guidance and best practice documentation for client teams.
What You Will Bring: Required Basic Qualifications
- Bachelor’s degree in marketing, Communications, or a related field.
- 3 years' experience managing email marketing campaigns and platforms (e.g. GovDelivery, Constant Contact, or similar).
- 2 years' experience analyzing email performance metrics and translating data into strategy recommendations.
- Candidate must reside in the U.S., be authorized to work in the U.S., and all work must be performed in the U.S.
What We Would Like You To Bring With You: Preferred Qualifications
- Experience supporting federal or government communications clients.
- Familiarity with GovDelivery platform.
- Experience with plain language writing standards and Section 508 accessibility requirements.
- Working knowledge of HTML/CSS for email template customization.
- Experience with A/B testing and audience segmentation strategies.
- Familiarity with public health, healthcare, or mission driven communications environments.
- An ability to communicate and write clearly.
Professional Skills
- Strong attention to detail and quality control, particularly around proofing and compliance requirements.
- Excellent written communication skills, with the ability to adapt tone and messaging for varied audiences.
- Ability to manage multiple concurrent campaigns and deadlines in a fast paced environment.
- Collaborative mindset with experience working across creative, content, and analytics functions.
Please note: This role is contingent upon a contract award.
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Bot and Third-Party Applications
Please note that this application must be submitted directly by the applicant for consideration. Failure to do so may result in the application being excluded for consideration. Applicants needing an accommodation for disability or religious purposes in connection with the application process should contact [email protected] for assistance.
Working at ICF
ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO policy.
We will consider for employment qualified applicants with arrest and conviction records.
Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation, please email [email protected] and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
Read more about workplace discrimination rights or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act.
At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.
However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at [email protected]. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.
Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.
The pay range for this position based on full-time employment is:
$61,232.00 - $104,094.00Nationwide Remote Office (US99)