Email Marketing Specialist for Testomat.io at testomat.io | Jobyssey

About Testomat.io
Testomat.io is a modern test management system built for automation-first development teams.
We help QA engineers and developers manage, scale, and report on testing efficiently — from classic test cases to BDD workflows.
We’re a remote-first, async-by-design team that values clear communication, autonomy, ownership, and practical creativity.

About the Role
We are looking for a hands-on Email Marketing Specialist who will take ownership of email as a growth channel, help us attract new customers through outbound campaigns, and continuously improve email performance.
This role combines email marketing, outbound outreach, campaign optimization, and deliverability. We are looking for someone who enjoys building campaigns, testing ideas, improving results through data, and taking responsibility for outcomes.
You will work directly with email platforms, lead databases, automation tools, campaign performance metrics, and outbound systems.
This is a highly practical role where success is measured by execution, experimentation, and business impact.

Responsibilities
Build, launch, and optimize B2B outbound email campaigns
Create and improve automated email sequences and workflows
Work with lead databases, segmentation, and audience targeting
Write, test, and improve email messaging focused on engagement, replies, and conversions
Run A/B tests for subject lines, messaging, CTAs, targeting, and campaign structure
Monitor and improve campaign performance using data and analytics
Track key metrics such as open rate, reply rate, meeting rate, and conversion rate
Manage email deliverability, inbox health, sender reputation, and domain warm-up processes
Work with tools such as Instantly, Apollo, SendPulse, Smartlead, or similar platforms
Collaborate with founders and marketing stakeholders to test new growth initiatives
Use AI tools to accelerate content creation, personalization, research, and campaign optimization

Requirements
Hands-on experience with email marketing and/or outbound email campaigns
Experience working with tools such as Instantly, Apollo, SendPulse, Smartlead, Reply.io, HubSpot, Klaviyo, Customer.io, or similar platforms
Understanding of email deliverability fundamentals and outbound infrastructure
Experience managing lead databases, segmentation, and campaign targeting
Ability to analyze campaign performance and make data-driven decisions
Experience running A/B tests and optimizing campaigns based on results
Strong written communication skills
Experience using AI tools such as ChatGPT or similar solutions in daily work
Ability to work independently and take ownership of results
English level sufficient for written communication and campaign management

Nice to Have
Experience in B2B, SaaS, or technology companies
Experience scaling outbound campaigns from scratch
Experience with domain management, SPF, DKIM, and DMARC
Experience with CRM systems such as HubSpot, Pipedrive, or similar
Experience with automation tools such as Make, Zapier, or n8n
Understanding of developer, QA, or technical audiences
Experience working with international markets

What We Offer
100% remote work
Async-first international team
Flexible schedule — results over hours
Culture of trust, ownership, and autonomy
Zero micromanagement
Direct impact on growth and marketing strategy
Opportunity to experiment, test, and build scalable email systems
B2B / contractor cooperation format

Hiring Process
Intro Call with Recruiter
Interview with Hiring Manager
Final Call with Founder

✨ If this role sounds like a great fit — we’d love to meet you!
Team Testomat.io 💙

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