Email Marketing Specialist
capri · London ·
- Work mode
- Hybrid
- Employment
- Full time
- Category
- Marketing
- Experience
- 2+ years
Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.
If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!
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Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.
If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!
"I feel really lucky to be surrounded by such a great team. I’m not only grateful that they’ve helped me achieve my goals, but also that I can give them a place where they can achieve theirs."
- Michael Kors -
Kors is always interested in hearing from talented, globally minded individuals who enjoy working in a creative environment, then #korscareers would love to hear from you!
We have an exciting opportunity for an Email Marketing Specialist in our London office.
Department Overview:
Our Customer Retention team owns email communication for Michael Kors across the EMEA region, reaching customers in more than 50 markets through campaigns, personalisation, and lifecycle messaging. Reporting to the Senior Manager, Customer Retention, this role works closely with Design, Ecommerce, Web Production, Brand Marketing, Retail Marketing, and colleagues in North America to plan and deliver best-in-class email and SMS experiences.
What You’ll Do
Key responsibilities include but are not limited to:
- Manage end-to-end campaign and content briefs for specific email campaign types, working with key stakeholders such as Buyers, Creative, Ecommerce, and Trade teams
- Design and optimise business processes around BAU marketing emails, ensuring QC levels are maintained and local nuances such as language are accounted for
- Analyse campaign results and trends on a weekly basis, providing concise insights and suggestions for improvement and optimisation
- Drive dynamic content delivery and personalisation initiatives using the Dynamic Yield platform, configuring, implementing, and testing targeting rules, audience segments, and personalisation logic
- Drive SMS channel performance through strategic campaign planning, audience segmentation, copy briefing, and the scheduling and execution of targeted on-demand messaging
- Work with CRM and Analytics to review audience segmentation and targeting strategies to deliver relevance to our customers
- Produce weekly and monthly reports that explain performance
- Stay up to date with industry best practices and competitor activity, bringing fresh ideas to test
- Work with, and help manage, the ESP, Oracle Responsys
- Coordinate across multiple departments — Design, Ecommerce, Web Production, Brand Marketing, and Retail Marketing — and with colleagues in North America, working alongside another Email Specialist
You’ll Need to Have:
- 2+ years working in email marketing, ideally in a fashion retail environment
- Experience working with ESPs (such as Oracle Responsys), hands-on experience with Dynamic Yield or a similar personalisation platform, and practical experience with analytics and reporting tools such as Google Analytics and Adobe
- Passionate, self-motivated, and reliable, with strong verbal and written communication and a proactive, solutions-focused mindset; highly organised and able to multi-task and prioritise in a fast-paced, fashion-curious environment
MK Perks:
From your very first day with us, we want you to feel welcomed, supported, and truly part of the team. To help make your experience rewarding, we offer a range of benefits designed to enrich your journey.
- Cross-Brand Discounts & Private Employee Sales – Enjoy exclusive savings across all Capri brands.
- Paid Parental Leave – Take meaningful time off to bond with your growing family.
- Generous Holiday and Vacation Allowance – Recharge with paid time off throughout the year.
- Internal Mobility Across Capri Brands – Explore new career paths within the broader Capri network.
- Hybrid Working Model – Collaborate in-office just three days a week for optimal flexibility.
- LifeWorks Employee Assistance Program – Confidential support for mental, emotional, and financial wellbeing.
- Pension Contributions – Build your future with company-backed retirement support.
- Enhanced Maternity and Paternity Pay – Receive elevated financial support during life’s biggest milestones.
- Private Health and Dental Coverage – Access premium care for your health and wellness.
To know more about working at Michael Kors, LinkedIn page and MK careers page
The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.
At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at [email protected].
In compliance with certain Pay Transparency laws, employers are required to disclose a compensation range. The range for this position will vary based on role requirements, skill set, and years of experience. Please note that for salaried roles, the figures reflect full-time equivalency, while for hourly roles, the figures represent the applicable hourly rate.
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The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.
At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at [email protected].
In compliance with certain Pay Transparency laws, employers are required to disclose a compensation range. The range for this position will vary based on role requirements, skill set, and years of experience. Please note that for salaried roles, the figures reflect full-time equivalency, while for hourly roles, the figures represent the applicable hourly rate.
Compensation Range:
39,000.00 - 45,000.00 GBP