JOB PURPOSE:
The Email Marketing Specialist is a key member of the Email Center of Excellence responsible for executing customer engagement and lifecycle marketing initiatives across multiple brands, business units, and communication programs. This role partners closely with marketing stakeholders to build, test, deploy, monitor, and optimize email communications that support acquisition, onboarding, engagement, retention, loyalty, and reactivation objectives.
The Email Marketing Specialist serves as a trusted execution partner, managing campaign production from intake through deployment while ensuring accuracy, brand consistency, quality assurance, and adherence to email marketing best practices. Success in this role requires strong organizational skills, attention to detail, proactive communication, and the ability to manage multiple concurrent projects in a fast-paced environment.
JOB RESPONSIBILITIES:
Email Marketing Execution & Lifecycle Campaign Support (50%)
- Build, test, and deploy email campaigns, customer journey communications, and lifecycle marketing programs using enterprise marketing platforms and approved content creation tools.
- Create and maintain email content using Knak, Salesforce Marketing Cloud, and other approved marketing technologies.
- Configure audience selections, personalization elements, dynamic content, scheduling, and deployment settings.
- Support customer lifecycle initiatives including onboarding, engagement, retention, loyalty, and reactivation communications.
- Source, organize, and manage campaign assets while ensuring alignment with brand standards and business requirements.
- Execute campaigns with a focus on speed, accuracy, scalability, and customer experience.
Campaign Management & Stakeholder Coordination (25%)
- Coordinate campaign requirements, timelines, approvals, and deliverables across stakeholders, creative teams, and internal partners.
- Manage multiple competing priorities and deadlines while maintaining a high level of organization and accountability.
- Communicate proactively regarding project status, risks, dependencies, and deployment readiness.
- Ensure campaign details are accurate, complete, and aligned with stakeholder expectations.
- Support intake processes and campaign documentation requirements.
Reporting, Testing & Optimization (15%)
- Monitor and report on email campaign performance using available reporting and analytics tools.
- Assist with A/B testing initiatives, performance analysis, and optimization efforts.
- Identify trends, insights, and opportunities to improve engagement, operational efficiency, and campaign effectiveness.
- Support reporting requests and performance reviews for stakeholders.
Quality Assurance, Brand Compliance & Continuous Improvement (10%)
- Perform campaign quality assurance reviews including content validation, link testing, personalization testing, rendering reviews, and accessibility checks.
- Ensure communications align with brand standards, marketing best practices, and established quality expectations.
- Maintain knowledge of email marketing trends, platform capabilities, and industry best practices.
- Recommend process improvements that support operational efficiency and execution excellence.
Required Experience, Skills, and Knowledge
- Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field; or equivalent relevant work experience.
Certifications
- Salesforce Marketing Cloud Specialist Certification required.
- Salesforce Marketing Cloud Administrator Certification preferred.
Previous Experience
- Minimum of 3 years of experience in email marketing, digital marketing, campaign execution, or related marketing disciplines.
- Minimum of 1 year of experience managing projects, campaigns, stakeholders, or client relationships.
- Experience building and deploying email marketing campaigns within enterprise marketing platforms.
- Experience supporting customer engagement, lifecycle marketing, or CRM-based marketing initiatives.
- Experience reporting on campaign performance and translating data into actionable insights.
Knowledge and Skills
- Experience working with Salesforce Marketing Cloud, Salesforce and/or Account Engagement (Pardot)
- Experience using Knak or comparable content creation and campaign production tools.
- Strong understanding of email marketing best practices, personalization, segmentation, testing methodologies, and customer engagement principles.
- Strong quality assurance skills including content validation, link testing, rendering reviews, and campaign verification.
- Working knowledge of HTML and CSS as it relates to email marketing and template editing.
- Familiarity with CRM data, audience segmentation, and customer communication strategies.
- Excellent organizational, project management, and time management skills.
- Strong written and verbal communication skills.
- Ability to manage multiple projects, lead meetings, and juggle competing priorities.
- Demonstrated attention to detail and commitment to execution excellence.
- Ability to work independently and proactively within a fast-paced environment.
AI and Biometric Usage
Assurant supports the responsible use of Artificial Intelligence (AI), but we want to know the real you. Visit our AI Usage Guidelines page to understand what we expect from applicants regarding their use of AI during the application process. Since we would like to know the real you, we require that all of our virtual interviews be conducted on video.
Employment is contingent upon completion of a required identity verification process, which may include biometric technology, where permitted by applicable law and subject to applicable notice and consent requirements. See our Privacy Notice to learn about Assurant’s privacy practices, including our use of AI-enabled technology, automated decision making, and biometric information.
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