Email Marketing Specialist

About airSlate

airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - SignNow, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.

We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Romania, Ukraine and Philippines.

At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.

We are currently looking for two Email Marketing Specialists to join our team and contribute to the next chapter of airSlate’s growth.

The Email Marketing team supports communication across our subscription-based SaaS products, including lifecycle and promotional messaging that helps users discover value, stay engaged, and move through key customer journey stages.

Each Email Marketing Specialist will focus on one of our core products — pdfFiller or SignNow — owning email initiatives tailored to that product’s specific funnels, stakeholders, priorities, and user journeys.
The team’s work goes far beyond launching campaigns. It is focused on solving business challenges through email and related channels, testing new ideas, reacting to changing priorities, and continuously improving lifecycle communication. Success in this role requires the ability to navigate ambiguity, think independently, and turn hypotheses into effective campaigns.

Operating as an independent unit within the marketing team, this group partners closely with product and brand stakeholders and acts as a practical expert function for lifecycle communication, experimentation, and user engagement.

What you’ll be working on:
Configure, launch, and optimize email campaigns in our in-house ESP — including segmentation, personalization, and A/B testing.
Build multi-step automated workflows based on user behavior, lifecycle stages, and product-specific funnels — covering activation, engagement, retention, reactivation, and promotions.
Run experiments, track performance through dashboards and key lifecycle metrics, and turn insights into improvements to campaigns, user journeys, and business impact.
Generate data-driven ideas for relevant, personalized email content.
Collaborate with Product, Data, Engineering, and Marketing to align email initiatives with business goals — while working independently, spotting gaps, and refining processes as priorities evolve.
Help evolve our internal email system and lead the transformation of email marketing into an AI-driven program using AI-powered tools and automation.

What we expect from you:
3+ years of hands-on experience in email, CRM, or lifecycle marketing, with an ESP or in-house email system — campaign setup, segmentation, automation, and A/B testing.
Strong understanding of user journeys, behavioral triggers, and funnel-based lifecycle communication for web-based products.
Strong analytical skills: tracking and optimizing campaign performance via dashboards and key metrics, evaluating A/B tests by broader business impact (not only channel-level metrics), and working with data using basic-to-intermediate SQL.
Ability to collaborate cross-functionally with stakeholders while working autonomously and moving initiatives forward even when processes are not fully defined.
High level of ownership, attention to detail, and interest in AI tools, experimentation, and automation.
Strong communication skills and English at B2 level or higher.

Nice to have:
Experience with web-based SaaS products.
Experience with tools similar to Customer.io.
Experience with Jira or similar tools for project and task management.

If you're seeking a dynamic environment that encourages creativity, collaboration, and continuous improvement, you've come to the right place. Join us as we transform the way organizations operate and leave a positive impact on millions of users worldwide🚀.

What we offer:

Flexible working environment - Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.

Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options so you share in the company’s growth.

Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.

Health and well‑being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.

Family‑friendly culture - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance.

Giving back - We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.

Open communication - We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.