Email marketing (iGaming / casino)

We acquire casino players through email at volume. We need one person to own that channel end to end. This is a numbers job. Small team, direct access to the founder, budget for tools, no approval chains.

WHAT YOU'LL OWN

• List operations: validation, cleaning, dedup, suppression management, and geo segmentation across in-house and partner brand geos
• Deliverability at consumer scale: sending infrastructure, domain and IP rotation, warm-up, DMARC and one-click unsubscribe, complaint-rate control, inbox placement testing
• Offers and copy: short, offer-led emails per geo and per brand; testing subject lines, bonus angles and send timing
• Routing logic: which segment goes to which brand, in what order, with what follow-up
• Tracking and reconciliation: tracking links, postbacks, CPA vs revshare reconciliation against each brand's affiliate program
• Reporting: separate views for data providers and for external sending partners, plus weekly numbers to us

MUST HAVE

• 2+ years running B2C email acquisition at real volume (100k+/month), with numbers you can state: delivery rate, complaint rate, registrations, FTDs, cost per FTD
• Deliverability as a core skill. Gmail/Yahoo bulk sender requirements, DMARC, seed testing and inbox placement tools. You've recovered a burned domain, not just read about it
• List operations: MillionVerifier / ZeroBounce / NeverBounce or equivalent, bounce and suppression handling, comfortable with large files
• Affiliate mechanics: tracking links, S2S postbacks, and the difference between what a CPA deal pays and what it actually costs you
• Consent and compliance awareness: unsubscribe handling, data provenance, geo and licensing restrictions, 18+ and responsible gambling requirements
• iGaming or affiliate marketing background
• Self-directed. You build the system, report weekly, don't need chasing

NICE TO HAVE

• Own sending infrastructure (SES, SparkPost, Mailgun, dedicated SMTP)
• Advanced Excel for list ops
• Automation with n8n / Make / scripts

Benefits

• Remote
• Bonuses on performance
• No micromanagement and opportunity to build something