Email Marketing Expert
M+C Saatchi Group · Bengaluru, IN ·
- Category
- Marketing
- Experience
- 3+ years
M+C Saatchi Group · Bengaluru, IN ·
About Us:
M+C Saatchi Performance is a global digital media agency, connecting brands to people. We deliver business growth for our clients through effective, measurable, and evolving digital media strategies.
To apply for this role, you must submit both a cover letter and a resume. In your cover letter, please highlight any experience that demonstrates why you are suitable for the position.
What can you look forward to:
Being a part of the world’s largest independent advertising holding group:
- Family Health Insurance Coverage.
- Flexible Working Hours.
- Regular events including Reece Lunch & indoor games.
- Employee Training/Learning Programs
We are looking for an Email Marketing Expert to manage the hands-on execution and optimization of email marketing and automated customer engagement campaigns. The role will focus on campaign execution, segmentation, journey management, testing and performance optimization.
Campaign Execution
Plan, build and execute Email and SMS campaigns including segmentation, content setup, QA, scheduling and deployment.
Manage promotional, engagement, retention and lifecycle campaigns.
Automated Journeys
Build and manage journeys such as welcome, lead nurturing, abandonment, post-purchase, reactivation and win-back.
Monitor journey performance and implement improvements.
Segmentation & Personalization
Build customer segments using behavioural, transactional and engagement data.
Execute targeted and personalized campaigns to improve engagement and conversion.
Testing & Optimization
Conduct A/B testing across subject lines, creatives, offers, content, CTAs and send times.
Analyze results and apply learnings to future campaigns.
Analytics & Reporting
Track open rate, CTR, conversion, bounce, unsubscribe and revenue.
Prepare campaign reports and provide actionable optimization insights.
Platform & Operations
Manage campaigns, segments, workflows and triggers within the Marketing Automation/CRM platform.
Work with Data/Technology teams on tracking and campaign-related issues.
Follow best practices for deliverability and database hygiene.
3+ years in Email Marketing, CRM, Lifecycle, Retention or Marketing Automation.
Strong hands-on experience in email campaign execution and optimization.
Experience with platforms such as WebEngage, CleverTap, MoEngage, Klaviyo, Emarsys, Bluecore, HubSpot, Marketo or similar.
Strong understanding of segmentation, personalization and automated journeys.
Experience across Email and SMS; WhatsApp/Push/In-app is a plus.
Good understanding of campaign analytics and A/B testing.
Strong attention to detail and execution skills.
Basic HTML/CSS knowledge is preferred.
E-commerce, consumer or digital experience is an advantage.
About M+C Saatchi Performance:
M+C Saatchi Performance as part of M+C Saatchi Group has pledged its commitment to create a company that values difference, with an inclusive culture. As part of this, M+C Saatchi Group continues to be an Equal Opportunity Employer which does not and shall not discriminate, celebrates diversity and bases all hiring and promotion decisions solely on merit, without regard for any personal characteristics.
All employee information is kept confidential according to General Data Protection Regulation (GDPR).
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