Email Marketing Executive

This is a hybrid role with a minimum of three days in the office per week.

At Cotswold Outdoor Group, the outdoors isn’t just where we work, it’s who we are. Every day, our head office teams play a vital role in helping people get outside, explore more, and experience the world around them.

We’re looking for an Email Marketing Executive to join us on that journey. This role is about more than just day-to-day responsibilities, it’s about shaping how we inspire our customers, support our stores, and grow our community of adventurers.

We’ve officially made the move to our new office in the heart of Swindon and couldn’t be more excited. Our brand-new sustainable office at 1 Newbridge Square puts us right next to the train station and the new bus boulevard, making it easier than ever to connect. This move marks an exciting new chapter in our journey, and our new space has been designed with the future in mind – supporting collaboration, wellbeing, and our commitment to working more sustainably.

About Us

We believe life’s better when it’s lived outdoors. From hiking and wild swimming to simply stepping away from the screen, nature helps us feel alive.

At our head office, every role helps make those adventures possible. Whether it’s shaping our systems, supporting our teams or driving key initiatives, you’ll play a vital part in helping people get outside and explore more.

We’re part of the Cotswold Outdoor Group, including Runners Need and Snow + Rock, offering trusted brands, expert advice, and a commitment to protecting the planet.

Whether it’s your first step or your next move, you’ll find opportunities to learn, grow, and be part of something bigger.

What You’ll Be Doing as Email Marketing Executive

• Delivering end-to-end email campaigns across multiple brands, from briefing through to build, testing, scheduling and deployment
• Supporting the planning and execution of seasonal, promotional and brand-led email marketing activity
• Building and optimising automated customer journeys based on lifecycle stages and behaviour
• Segmenting audiences and tailoring content to drive engagement, conversion and customer retention
• Conducting A/B testing to continuously improve email performance and campaign effectiveness
• Analysing campaign performance (e.g. CTR, revenue, deliverability) and using insights to inform future activity
• Collaborating with internal stakeholders and external partners to enhance campaign delivery and platform capability
• Ensuring compliance with GDPR, anti-spam regulations and email marketing best practice

We’re Looking For Someone Who

• Has experience delivering email marketing campaigns in a fast-paced, customer-focused environment
• Demonstrates strong analytical skills with the ability to interpret data and drive actionable insights
• Has a good understanding of customer segmentation and lifecycle marketing
• Is confident using email platforms (e.g. Adobe Campaign, Bloomreach) and analytics tools
• Possesses basic HTML knowledge for email build and troubleshooting
• Is highly organised, with the ability to manage multiple campaigns and deadlines effectively
• Has excellent attention to detail and a commitment to delivering high-quality work
• Is proactive, results-driven and confident in suggesting improvements based on data
• Works collaboratively and communicates effectively with stakeholders at all levels
• Stays up to date with industry trends, technologies and best practices

What You’ll Get From Us

Joining our team means more than just getting paid a salary, it’s about being part of a workplace that values you, your growth and your wellbeing.

As Email Marketing Executive, You’ll Enjoy

• Starting salary of £30,500 with a yearly bonus of up to £1,530
• Hybrid working options to support your work-life balance
• Holiday Buying Scheme - contract dependant
• Electric Vehicle Salary Sacrifice scheme - dependent on meeting eligibility
• Volunteer day with a charity of your choice
• 33 days holiday allowing you to recharge and explore the outdoors
• Staff discounts of 40-60% across our full range of outdoor brands
• Savings on everyday essentials including groceries, travel, fitness, and entertainment through our perks hub

Everyone’s welcome

We welcome applications from all genders, backgrounds, and experiences. Diverse teams make us stronger, helping us learn, grow, and create a place where everyone belongs.

We want to hear your voice so encourage you to write your own application and use AI tools sparingly. We’re looking for honesty, authenticity, and a real sense of who you are. Applications that feel generic or AI-generated may not stand out.

This advert may close early if we receive a high number of applications, so don’t wait too long to apply.