Email & Lifecycle Marketing Manager

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands.

Job Summary:

PTZ Insurance is a subsidiary of Doubtless and is seeking an Email & Lifecycle Marketing Manager to own and evolve our email and SMS marketing strategy across Salesforce Marketing Cloud (SFMC), HubSpot, and SendGrid. This leader will drive acquisition + lifecycle marketing performance by auditing existing customer journeys, optimizing platforms and automation, and building high-performing engagement programs that increase conversion, retention, and customer value.

Job Location: Hybrid – New York City, NY

Main Responsibilities:

• Lead the strategic roadmap for email and SMS across acquisition, onboarding, retention, cross-sell, and win-back journeys.
• Conduct a comprehensive audit of all existing journeys, automations, templates, segments, and triggers across SFMC, HubSpot, and SendGrid.
• Identify and implement best practices to create thoughtful, intentional, and highly personalized customer experiences.
• Develop and execute a robust test-and-learn agenda, including subject lines, content, offers, cadence, segmentation, personalization, and customer journeys.
• Partner with Brand, Creative, Analytics, Product, and CRM teams to improve engagement, conversion, retention, and lifetime value.
• Create compelling content and messaging that drives opens, clicks, engagement, and policy conversions.
• Establish lifecycle marketing standards, governance, reporting, and performance benchmarks across brands.
• Leverage customer, behavioral, and transactional data to improve targeting and personalization.
• Monitor performance and deliver actionable insights that continuously improve campaign effectiveness.
• Lead email marketing specialists + dev team.
• Provides coaching and mentorship to team members, giving regular feedback to help shape and define team and individual goals.

Basic Qualifications:

• Thoughtful, strategic, methodical marketer passionate about driving business outcomes through optimized customer journeys. Disciplined, passionate about marketing, innovative and keen to test and learn.
• Experience in Email, CRM, or Lifecycle Marketing, preferably within insurance, financial services, fintech, subscription, or other regulated consumer businesses.
• Deep hands-on experience with Salesforce CRM, Salesforce Marketing Cloud, HubSpot, and/or SendGrid.
• Proven track record improving customer journeys through segmentation, automation, testing, and personalization.
• Strong mix of strategy, analytics, copywriting, and execution.
• Customer-focused, data-driven, and equally comfortable setting the vision and rolling up sleeves to make it happen.

Interview Technology Notice:
Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process. By continuing with the interview, you consent to this use.

Text Messaging Notice:
If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply. You may opt out of text communications at any time by replying “STOP.”

#LI-Hybrid

All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

• Comprehensive full medical, dental and vision Insurance

• Basic Life Insurance at no cost to the employee

• Company paid short-term and long-term disability

• 12 weeks of 100% paid Parental Leave

• Health Savings Account (HSA)

• Flexible Spending Accounts (FSA)

• Retirement savings plan

• Personal Paid Time Off

• Paid holidays and company-wide Wellness Day off

• Paid time off to volunteer at nonprofit organizations

• Pet friendly office environment

• Commuter Benefits

• Group Pet Insurance

• On the job training and skills development

• Employee Assistance Program (EAP)

Interview Technology Notice:

Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process.

By continuing with the interview, you consent to this use.

Text Messaging Notice:

If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply.

You may opt out of text communications at any time by replying “STOP.”