Email & Digital Marketing Specialist (Contract/Temporary)

TEMPORARY POSITION:

We're seeking a motivated professional to join our team on a Full-Time, Temporary (Contract or Seasonal) basis for approximately five months. This is a great opportunity to contribute to meaningful projects, gain hands-on experience, and work alongside a collaborative team during a key period.

Summary:

While applying an agency model approach, strategically collaborate with internal teams to create and then lead the implementation and coordination of assigned marketing initiatives for the Wellness Alliance brand products, and services. This position will specialize in creating email and digital marketing campaigns while playing a critical role in communicating the Wellness Alliance brand, mission, and services to key target audiences. The Wellness Alliance is an affiliate organization of the International Foundation of Employee Benefit Plans.

Essential Duties and Responsibilities

This Position Description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

• Plan, create and execute email marketing campaigns, including copywriting, audience lists, automated emails, website updates, and creative coordination.
• Manage the email calendar and coordinate schedules, audiences, and messaging with internal teams.
• Support product messaging and promotional copy while maintaining brand consistency through all marketing campaigns.
• Create and manage the paid search and retargeting campaigns to drive awareness and generate leads to improve results.
• Understanding of AMS or CRM systems to create targeted promotions based on a member status, activity or purchases.
• Knowledgeable in email compliance laws and best practices, including, but not limited to CAN-SPAM, CCPA, GDPR, and CASL laws.
• Track marketing campaign performance and make suggested improvements based on results.

Supervisory Responsibilities:

No formal supervisory responsibilities; however, incumbent may be required to train/mentor more junior staff members.