eCommerce Sales Manager, Retail

Join our Beauty and Wellness team at Helen of Troy and make an immediate impact on our trusted brands: Vicks, Braun, Honeywell, Revlon and Hot Tools. Together, we build innovative and useful products that elevate people's lives everywhere every day.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: Ecommerce Sales Manager, Retail

Department: Vicks, Braun, Honeywell, Revlon and Hot Tools

Work Location (s):

• Bentonville, AR

• Morristown, NJ

• Marlborough, MA

• Boston, MA

What you will be doing:

As a Sales Ecommerce Manager for Retail, you will support the retail team in driving growth across key retail accounts: Walmart and Target digital businesses. This role leads day-to-day management of eCommerce operations, sales performance, forecasting, promotional execution, and digital business analytics while identifying opportunities to improve sales, profitability, and operational effectiveness.

The Sales Manager partners closely with retailer contacts and cross-functional teams across beauty and wellness brands (brands include Vicks, Braun, Honeywell, Revlon and Hot Tools) to ensure successful execution of digital commerce initiatives, optimize business performance, and support the achievement of customer and company objectives. This position serves as a key business partner within the organization, balancing strategic thinking with operational excellence.

eCommerce Business Management & Execution

• Own digital shelf excellence including content quality, search optimization, ratings & reviews, assortment health, and conversion performance, partnering with cross functional teams accordingly

• Own and drive marketplace assortment, pricing, content, and operational performance in partnership with omnichannel leads

• Own delivery of sales, margin, profit, inventory, and operational performance objectives for assigned customers.

• Lead forecasting and replenishment planning activities in partnership with Supply Chain and Demand Planning teams.

• Monitor inventory, in-stock performance, and fulfillment metrics, proactively identifying risks and developing action plans to mitigate sales impacts.

• Manage execution of promotional programs, seasonal events, and assortment changes across retailer platforms.

Reporting & Analytics

• Analyze business performance trends and develop actionable recommendations to improve sales, traffic, conversion, and operational metrics.

• Own regular reporting and dashboard management for and performance.

• Monitor key performance indicators and communicate risks, opportunities, and business insights to leadership.

• Utilize retailer analytics platforms to identify opportunities for growth and operational improvement.

• Investigate and resolve issues related to product availability, suppressed content, pricing discrepancies, or digital shelf performance.

Promotion & Pricing Management

• Develop and manage promotional calendars in partnership with retailers and internal omni-channel stakeholders.

• Ensure pricing accuracy and promotional execution across retailer platforms.

• Evaluate promotional performance and provide recommendations to optimize future activity.

• Coordinate execution of customer-specific programs and key selling events.

Retailer System & Item Management

• Lead item onboarding, setup, and maintenance across Walmart and Target digital platforms.

• Ensure accuracy of product content, pricing, pack sizes, attributes, and item hierarchy information.

• Partner with retailer support teams to resolve setup issues and improve speed-to-market for new product launches.

• Drive continuous improvement of item setup processes to maximize discoverability and conversion.

Cross-Functional Leadership

• Lead execution of new item launches, assortment changes, and key eCommerce initiatives from planning through launch.

• Partner with Sales, Supply Chain, Marketing, Digital Commerce, and Customer Operations teams to ensure alignment and delivery of business objectives.

• Serve as a key point of contact for operational and executional issues impacting the eCommerce business.

• Influence cross-functional stakeholders to prioritize initiatives that support customer growth and business performance.

• Perform other duties as assigned by the Senior Manager of Sales

Skills needed to be successful:

• Results-oriented and accountable for business outcomes.

• Strong analytical and data-driven decision maker.

• Execution-focused with excellent project management skills.

• Proactive problem solver who anticipates issues and drives resolution.

• Collaborative partner who builds strong cross-functional relationships.

• Highly organized with strong attention to detail.

• Customer-focused with a continuous improvement mindset.

Minimum Qualifications

• Bachelor’s degree in Business, Marketing, Supply Chain, or related field.

• 5+ years of experience in eCommerce, omnichannel sales, customer development, sales operations, or related commercial roles.

• Experience working with Walmart, , Target, and/or businesses.

• Experience supporting marketplace and omnichannel models, including 1P, 3P (marketplace), and integrated commerce strategies.

• Advanced Excel, reporting, and analytical capabilities.

• Ability to manage multiple priorities and influence cross-functional stakeholders in a fast-paced environment.

• Ability to travel domestically up to 20% - This role requires reliable transportation to travel to various locations; a valid driver’s license is required depending on region

• Authorized to work in the United States on a full-time basis.

Preferred qualifications

• Strong working knowledge of Walmart Retail Link, Walmart Luminate, Target Partners Online, or similar retailer systems

In Massachusetts, the standard base pay range for this role is $95,000.00- $105,000.00 annually. This base pay range is specific to Massachusetts and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

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For more information about Helen of Troy, visit . You can also find us on LinkedIn, and Glassdoor.

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.