Ecommerce & Paid Media Analyst

Introduction: A Career at HARMAN Lifestyle

We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.

• Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel

• Unite your passion for audio innovation with high-tech product development

• Create pitch-perfect, cutting-edge technology that elevates the listening experience

About the Role

As the Ecommerce and Paid Media Analyst on the North America Ecommerce team, you will be responsible for the support of JBL.com. With your strong analytical background you will analyze, support and optimize our increasingly robust advertising program as digital/online sales becomes a bigger portion of the Harman Lifestyle business.

What You Will Do

• Execute paid media strategy for always-on customer acquisition campaigns across the marketing funnel with focus of driving top line revenue at scale.

• Support paid media management with focus on weekly and adhoc KPI reporting, continuous optimization against goals, and provide actionable feedback/recommendations to the sales team.

• Manage multiple key accounts and platforms, creating win-win scenarios for HARMAN and its customers and stakeholders.

• Support media buying and analysis on all major ad platforms including Google Ads, Facebook Ads, and TikTok Shop.

• Provide reporting and recommendations for future budgets and assess new opportunities.

• Analyze multi-channel attribution models and present findings to larger organization.

• Collaborate closely with creative campaign specialist to traffic ads and make recommendations on cross-channel campaigns.

• Create measurable tactics and strategies with superior ability to communicate the outcomes with a continuous focus on optimization and spend efficiency.

What You Need

• Bachelor’s degree in business management, related or equivalent combination between education and experience

• Marketing experience for e-tail and eCommerce experience is required. Experience at a major big-box retailer (agency or client-side) is preferred.

• A strong understanding of eCommerce retailers

• Minium 4+ years of Industry Experience

• 3 years of experience in Paid advertising and managing clients/accounts

• Experience with Google Ads/Meta Ads/Paid search

• Experience managing multi-million-dollar budgets for direct response campaigns with focus on driving top line revenue and sales

• Strong financial acumen, with understanding of the balance sheet and ability to communicate with finance and accounting teams

• Demonstrated ability to think in CPM/CPA/CPC/CTR with strong media math skills

What is Nice to Have

• Facebook Ads, Amazon Ads, programmatic

• Large brand and/or major retail client experience is preferred. In-house eCommerce or Agency experience preferred.

• Entrepreneur mentality, excellent storyteller, strong negotiator, and collaborator

• Strong technical competency, specifically with pixel and tracking troubleshooting, demonstrated ability to understand and learn systems

• Deep experience with multi-channel attribution models and ability to make recommendations to improve

• Demonstrated ability to scale both legacy businesses and new opportunities

What Makes You Eligible

• Be willing to travel up to 10%, domestic and international travel

• Be willing to work in an office in Northridge, CA

• Successfully complete a background investigation and drug screen as a condition of employment

What We Offer

• A hybrid work environment that balances flexibility with in-person collaboration, with most office-based roles onsite three days a week.

• Access to employee discounts on HARMAN and Samsung products (including JBL, Harman / Kardon, AKG, and others)

• Learning and development opportunities through our award-winning HARMAN University programs

• Wellness benefits designed to support your overall well-being

• Tuition reimbursement support

• Access to the HARMAN campus fitness center and cafeteria, where available

• An inclusive and diverse work environment that supports both your professional and personal development

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