Ecommerce operation manager

Job Description

• Responsible for the overall management and daily operations of e-commerce platforms, with a strong focus on livestream commerce and TikTok e-commerce.

• Develop and execute e-commerce and livestream strategies to drive sales growth, GMV, traffic, customer engagement and conversion rates.

• Plan, coordinate and execute livestream campaigns, including product selection, product preparation, campaign scheduling, promotional activities and post-campaign analysis.

• Manage livestream control room operations, including product links, pricing, vouchers, promotions, inventory coordination and real-time adjustments during livestream sessions.

• Develop and maintain strong business relationships with brands, suppliers, livestream hosts, influencers and commercial partners.

• Identify and develop new business opportunities, brand partnerships and commercial collaborations to expand the company's e-commerce business.

• Coordinate closely with livestream hosts, influencers, brands and internal teams to ensure smooth and effective execution of livestream campaigns.

• Monitor and analyse key e-commerce and livestream performance indicators, including GMV, sales revenue, orders, traffic, conversion rates, product performance and campaign ROI.

• Review sales and campaign data and provide recommendations to improve product positioning, livestream performance, customer engagement and sales conversion.

• Support cross-border TikTok e-commerce operations and livestream campaigns targeting Singapore and other Southeast Asian markets.

• Assist in developing product, pricing, promotional and campaign strategies based on market trends, customer behaviour and sales performance.

• Oversee the day-to-day execution of e-commerce operations and ensure that campaigns, promotions and livestream activities are delivered according to schedule.

• Work with internal teams to coordinate product availability, inventory, logistics, marketing materials and other operational requirements.

• Stay updated on TikTok Shop, livestream commerce, e-commerce trends, platform policies and developments in the Southeast Asian market.

• Prepare regular operational and performance reports and provide insights to management for business planning and decision-making.

• Ensure that e-commerce and livestream activities comply with relevant company policies, platform requirements and applicable regulations.

Job Requirements

• Minimum Bachelor's Degree in E-commerce, Business Administration, Marketing, Digital Marketing, Communications, Management, or a related discipline.

• Minimum 3 years of relevant working experience in e-commerce operations, livestream commerce, digital commerce, online sales or a related field.

• Experience in TikTok Shop, livestream e-commerce or other major e-commerce platforms will be an advantage.

• Strong understanding of livestream commerce operations, including product management, promotional activities, campaign execution and real-time livestream coordination.

• Experience in managing relationships with brands, influencers, livestream hosts, suppliers and commercial partners.

• Strong business development and partnership management skills, with the ability to identify and develop new commercial opportunities.

• Strong analytical skills with the ability to interpret GMV, sales, order volume, conversion rate, traffic and other e-commerce performance data.

• Good knowledge of e-commerce and digital marketing trends, particularly in Singapore and Southeast Asian markets.

• Strong project management, coordination and problem-solving skills.

• Able to work in a fast-paced environment and manage multiple livestream campaigns and operational activities simultaneously.

• Good communication and interpersonal skills, with the ability to coordinate effectively with internal and external stakeholders.

• Proficient in Microsoft Office and familiar with e-commerce analytics and livestream management tools.

• Willing to work flexible hours, including evenings, weekends or public holidays when required for livestream campaigns.

• Candidates with experience in cross-border e-commerce, TikTok livestream operations or Southeast Asian markets will have an added advantage.