eCommerce Marketing Manager

As eCommerce Marketing Manager for Hasana, Inc. you will have a variety of responsibilities, including:

• Conducting in depth customer data analysis and customer profiling

• Implementing customer acquisition and retention strategies

• Implementing effective data capture activities

• Managing customer database and implementing database marketing campaigns

• Utilizing customer data to conduct targeted multi-channel marketing campaigns

• Implementing and managing effective PPC campaigns

• Ensuring effective SEO and online visibility

• Implementing and managing Social advertising

• Report on competitor activity

• Develop and drive marketing strategies including; maximizing exposure through use of Social Media, Email, PPC, Affiliate, SEO and direct

• Coordinating magazine and third party collaborations, online competitions and reader offers

• Coordinating and implementing online sale promotions and customer offers

• Coordinating brand promotions and offers

• Maintaining interactive and direct marketing calendar and communicating planned activity to the relevant functions within the business

• Using Google Analytics to report on performance across online operation

• Weekly reporting on financial performance

• Performance of all marketing channels

• Expert using Google Analytics, Ad Words and Ad Choice, Wordpress and OpenCart

• Min of 2 years experience working within an eCommerce team, running all the key marketing channels that underpin the online operation

• Minimum of 2 years working for a luxury brand

• Designing and implementing customer loyalty/reward mechanics

• A proven track record of increasing the performance of marketing channels

• Leadership skills

• Online media planning

• Managing site content including product imagery/copy and editorial site content

• Executing targeted email and viral marketing campaigns

• Managing and adhering the strict budgets and deadlines

• Experience of managing a small team

All your information will be kept confidential according to EEO guidelines.