Ecommerce Lifecycle Manager

Headquarters: Portland, ME
URL:

POSITION OVERVIEW

We’re looking for an Ecommerce Lifecycle Manager to own and scale our retention engine, turning first-time customers into confident repeat growers and rapid, lifelong brand advocates. You’ll manage email campaigns, build automations, and continuously test new ways to improve engagement, AOV, and retention. You’ll play a key role in shaping the customer experience beyond the first purchase, delivering the right message at the right time to support, educate, and inspire our community.

This is a hands-on role for someone who thinks in systems, executes with speed, and continuously raises their own ceiling on what's possible.

This is a full-time role and can be remote or in-person.

KEY RESPONSIBILITIES

Lifecycle Strategy & Execution

• Own the end-to-end lifecycle strategy across email and SMS — building and optimizing flows, managing the marketing calendar, and defining clear customer pathways that turn every customer into a rapid and loyal fan for life.
• Develop sophisticated segmentation strategies to deliver targeted, relevant messaging at scale, including the ability to design systems that scale without proportional effort
• Partner with marketing, creative, and ops teams to align lifecycle efforts with broader campaigns, product launches, and promotions — translating strategy into clear execution plans and owning the follow-through

Performance & Optimization

• Monitor and report on campaign and flow performance (revenue, conversion rate, AOV, LTV, engagement)
• Own retention reporting and analytics, including cohort analysis, customer segmentation performance, and lifecycle stage conversion
• Identify opportunities to improve retention and customer value
• Run ongoing A/B tests across subject lines, messaging, timing, segmentation, and offers
• Use data and customer behavior insights to refine lifecycle strategy

List Growth & Loyalty

• Own list growth strategy across email and SMS, including onsite capture, lead magnets, and acquisition touchpoints
• Optimize conversion of new subscribers into first-time customers
• Manage and evolve loyalty and retention programs to increase repeat purchase rate and long-term customer value
• Identify opportunities to deepen customer relationships through rewards, education, and community-driven initiatives

Shopify & Ecommerce Support

• Work within Shopify to support lifecycle initiatives
• Understand how products, collections, and landing pages are structured and managed
• Align onsite experience, promotions, and merchandising with lifecycle campaigns
• Collaborate on CRO opportunities that improve conversion and AOV

WHAT WE’RE LOOKING FOR

• 3+ years of experience in lifecycle, email, or CRM marketing (ecommerce preferred)
• Resourceful, self-directed, and comfortable with ambiguity — bias toward action, high bar for execution quality, and genuine curiosity about what's becoming possible with the tools and tactics available to modern lifecycle marketers
• Hands-on experience with Klaviyo or similar email/SMS marketing platforms (e.g., HubSpot, Iterable, Active Campaign)
• Strong understanding of Shopify and how email marketing connects to the onsite experience
• Experience with Recharge or subscription-based ecommerce is a plus
• Proven ability to build, optimize, and automate lifecycle flows and campaigns
• Strong understanding of segmentation, personalization, and customer journeys
• Experience running A/B tests and using data to drive decisions
• Detail-oriented with a high bar for quality in execution

WHAT SUCCESS LOOKS LIKE

• Increased repeat purchase rate and customer lifetime value
• Growth in email and SMS revenue contribution
• Improved engagement metrics (open rate, click rate, conversion rate)
• A consistent cadence of testing and optimization
• Lifecycle becomes a predictable, scalable revenue channel

COMPENSATION

Our salary range for this position is $65,000 - $90,000. Our benefits package includes:

• 401k + employer match,
• Health insurance
• Dental insurance
• Vision insurance
• Short and long-term disability (Long-term is employer paid)
• Life insurance (Employer paid)
• Accident and critical illness insurance

To apply: