About the Role
We are looking for a highly adaptable, AI-native Marketing, eCommerce & CRO Specialist to help Lifely move faster, scale smarter and improve how we acquire, convert and retain customers.
This role sits at the intersection of:
- AI adoption
- Marketing execution
- eCommerce growth
- CRO
- Website performance
- Customer experience
- Commercial delivery
You will work across campaigns, product launches, Shopify improvements, landing pages, CRO tests, customer journeys, reporting, AI workflows, automation, creative testing and performance insights.
The right person will be highly strategic, but also extremely hands-on. We do not need someone who only talks about ideas. We need someone who can take a problem, break it down, create a plan, communicate it clearly, execute it properly and show the result.
What Makes This Role Different
This is not a comfortable “business as usual” marketing role.
At Lifely, priorities move quickly. Campaigns go live fast. Website updates need to be briefed, tested, QA’d and deployed properly. CRO ideas need to become experiments. Customer insights need to become better product pages. AI tools need to become real workflows, not just nice concepts.
You will be expected to work across multiple moving parts and keep quality high.
We are looking for someone who can:
- Think strategically, but still deliver the work
- Use AI to increase output, not just generate content
- Communicate clearly with marketers, developers, designers and operators
- Own projects from idea to execution
- Improve systems, not just follow them
- Spot problems before they become bigger issues
- Move with urgency while maintaining quality
- Measure success through output, results and commercial impact
Key Responsibilities
AI Adoption, Automation & Workflow Improvement
You will help Lifely become a more AI-enabled marketing and eCommerce team.
This includes identifying where AI can improve speed, quality, reporting, creative development, CRO, customer insights, campaign planning, QA and operational workflows.
You will be expected to:
- Build and improve AI-powered marketing and eCommerce workflows
- Use AI tools to reduce manual work and improve team output
- Create repeatable prompts, templates, SOPs and systems
- Help automate reporting, research, briefing, QA, content and insight generation
- Identify where AI can reduce mistakes and improve delivery quality
- Stay ahead of new AI tools and translate them into practical business use cases
This role is not about “playing with AI”. It is about using AI to create speed, clarity, efficiency and measurable business improvement.
eCommerce, Shopify & Website Execution
You will work closely with marketing, development, design and operations to improve Lifely’s online experience.
This includes:
- Supporting Shopify website updates across Lifely and related brands
- Improving product pages, collection pages, landing pages and campaign pages
- Briefing developers clearly and reviewing output properly
- Supporting QA before website changes go live
- Improving customer journeys from ad click to checkout
- Helping improve site speed, UX, merchandising, product content and on-site messaging
- Turning customer feedback and performance data into better website experiences
We need someone who understands that a website update is not complete until it is properly checked, live, working and contributing to the customer experience.
CRO, Testing & Customer Journey Optimisation
CRO is a major part of how Lifely grows.
You will help plan, brief, execute and review CRO initiatives across:
- Product pages
- Collection pages
- Landing pages
- Homepage
- Cart
- Checkout
- Campaign journeys
- Mobile experience
- Product discovery
- Trust and social proof
- Offer presentation
- Add-to-cart improvements
You will be expected to turn insights into clear hypotheses, then help move those hypotheses into actual tests and outcomes.
This means you are not just suggesting “we should test this”. You are helping build the test, launch it, measure it and turn the learning into the next improvement.
Marketing Strategy & Campaign Support
You will support the marketing team across product launches, campaign rollouts, creative testing and growth initiatives.
This includes:
- Supporting campaign planning across Meta, Google, email, SMS, SEO and website
- Helping develop creative angles, hooks, landing page briefs and customer messaging
- Reviewing performance and identifying what should be killed, kept or scaled
- Supporting new market opportunities beyond Australia
- Helping align campaigns with stock, product priorities, customer demand and commercial goals
- Using data and customer insight to improve marketing decisions
This person needs to understand strategy, but also know how to get things shipped.
Performance, Reporting & Commercial Insight
We are a results-focused business. You will need to be comfortable working with numbers, performance trends and commercial priorities.
You will help:
- Build clear reporting workflows
- Analyse marketing, website, product and customer performance
- Identify what is driving revenue, conversion and profitability
- Turn performance data into simple recommendations
- Track CRO and campaign results
- Use AI to speed up analysis and reporting
- Communicate results clearly to the team
Success in this role will be measured by output, speed, quality and impact — not just effort.
Top 5 KPIs for This Role
The success of this role will be measured by delivery, quality and commercial impact across five core areas.
1. AI Automation & Workflow Output
Build and launch practical AI workflows that reduce manual work and improve marketing, eCommerce and CRO execution.
Targets:
- Launch 3–5 AI-powered workflows within the first 90 days
- Reduce manual reporting, briefing, QA, research or content workflow time by 30–50%
- Create reusable AI SOPs, prompts and templates for the team
- Deliver at least 1 AI workflow per month that directly supports revenue, CRO, website QA, reporting or campaign execution
Examples include AI customer review analysis, CRO idea generation, weekly performance summaries, SEO content briefs, website QA checklists or competitor research systems.
2. Website Quality, QA & Bug Reduction
Maintain a clean, reliable and high-performing website experience.
Targets:
- Zero critical bugs pushed live
- 100% of website changes go through QA before deployment
- Reduce repeated website bugs or rework by 50% within 90 days
- Ensure all campaign pages, pricing, banners, CTAs, tracking and conversion elements are checked before launch
- Escalate high-impact website issues quickly and clearly
3. CRO Testing & Conversion Improvement
Improve conversion through structured testing, faster experimentation and better customer journey decisions.
Targets:
- Increase CRO testing output by 3x
- Launch or support 2–4 CRO tests per month
- Improve key conversion metrics across priority pages, including:
- Add-to-cart rate
- Conversion rate
- Revenue per session
- Click-through rate
- Bounce rate
- Maintain a clear CRO roadmap, test log, hypothesis, result and recommendation for every test
4. SEO Growth & Technical Optimisation
Improve organic search performance through better content, site structure and technical SEO.
Targets:
- Grow organic sessions by 20–30% within 6 months
- Improve rankings for priority commercial keywords
- Optimise 10–20 high-priority SEO pages per month, depending on workload
- Fix key technical SEO issues across metadata, internal linking, headings, indexation, schema and page content
- Improve organic revenue contribution over time
5. Site Speed, UX & Website Performance
Improve site speed, mobile experience and core website performance.
Targets:
- Improve mobile page speed by 20–30% within 90 days across priority pages
- Improve Core Web Vitals across homepage, PDP, PLP, landing pages and cart
- Reduce unnecessary page weight from videos, apps, scripts, oversized images and slow-loading elements
- Audit top revenue-driving pages monthly for speed, UX and conversion friction
- Ensure new website updates do not negatively affect site speed or usability
What Success Looks Like
Within this role, success means:
- AI is being used practically across marketing, eCommerce and CRO
- Manual workflows are reduced
- Campaigns and website updates are launched faster
- QA and deployment quality improves
- CRO testing becomes more structured and commercially useful
- Product pages and landing pages convert better
- Reporting becomes faster, clearer and more actionable
- The team has better systems, templates and SOPs
- Marketing output improves without sacrificing quality
- Commercial results improve through better execution
Example Projects You May Own
- Build an AI workflow that turns customer reviews into ad hooks, PDP copy and CRO ideas
- Create a CRO roadmap for Lifely’s highest-priority products
- Improve PDP messaging for key products based on customer insight and performance data
- Build a weekly AI-assisted performance reporting system
- Brief and QA Shopify landing page updates for major campaigns
- Analyse competitor websites and turn findings into test ideas
- Build AI SOPs for campaign briefing, creative research and QA
- Improve collection page journeys for mobile users
- Work with developers to improve product discovery, swatches, sticky CTAs or cart experience
- Help scale winning campaigns across AU, US, CA and future markets
Requirements
- Strong experience in eCommerce, ideally Shopify
- Experience in marketing, CRO, UX, customer journey or website optimisation
- Strong understanding of AI tools and how to apply them in real business workflows
- Ability to brief developers, designers and marketers clearly
- Strong project ownership and delivery discipline
- Ability to manage multiple priorities without losing quality
- Ability to turn strategy into execution
- Strong understanding of performance marketing, conversion and customer behaviour
- Comfortable working in a fast-paced, high-expectation environment
- Experience with Meta Ads, Google Ads, Klaviyo, GA4, PostHog, Hotjar, Microsoft Clarity, Triple Whale, Figma, Notion, Airtable, n8n, Zapier, Make or similar tools
- Experience with AI tools such as ChatGPT, Claude, Gemini, Perplexity, Replit, Gamma or AI agents
- Experience working with developers on website deployment, QA and CRO tickets
- Experience in DTC, retail, furniture, homewares, lifestyle, sleep, kids or consumer brands
- Experience scaling campaigns across multiple markets
- Basic understanding of HTML, CSS, Shopify theme structure, SEO, schema or site speed
- Experience building reports, dashboards, SOPs or workflow automations
- Shopify Plus experience is a plus.