Ecommerce Digital Marketing Specialist [CCP for Digital Advertising and Marketing Professionals].

Company Overview

Khome Lifestyle is a retailer focused on household appliances, managing e-commerce presence on Shopee, Lazada, and its own online storefront to deliver quality products and seamless shopping experiences.

Job Summary

Khome Lifestyle seeks a Digital Marketing Specialist to lead performance marketing, optimize product listings, and enhance storefront experience for household appliances across e-commerce marketplaces.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns on Shopee Ads and Lazada Sponsored Solutions to increase traffic, conversions, and ROAS
• Manage budget allocation and bidding strategies across marketplace advertising platforms to maximize campaign effectiveness
• Create and refine product listing content, including titles, descriptions, images, and specifications, to improve search ranking and conversion rates
• Coordinate storefront presentation by managing banner design, category layout, and promotional campaign setup to enhance customer engagement
• Monitor and analyze key e-commerce metrics such as CTR, conversion rate, ad spend efficiency, and sales attribution to inform marketing decisions
• Conduct A/B testing on ad creatives, listing images, pricing, and promotion strategies to optimize performance
• Collaborate with suppliers and warehouse teams to ensure stock availability aligns with promotional activities
• Stay updated on Shopee and Lazada platform algorithm changes and marketplace best practices to maintain competitive advantage

Required competencies and certifications

• Bachelor's degree or equivalent professional experience

Preferred competencies and qualifications

• Strong analytical and data-driven skills to interpret performance metrics and implement improvements
• Proficiency with digital tools and platforms, with a demonstrated ability to quickly learn new systems
• Experience in operationally intensive, process-driven, or client-facing roles such as business operations, professional services, or technical/product work
• Strong project management and organizational skills to manage multiple campaigns and listings concurrently
• Growth mindset with willingness to engage in structured training to develop e-commerce marketing skills
• No prior experience in digital advertising or e-commerce marketing required; full training provided through CCP's structured OJT programme