Ecommerce Business Manager

Position Overview:

Johnson Fitness & Wellness (JFW), the nation’s largest and fastest-growing specialty fitness retailer, is seeking an accomplished Ecommerce Business Manager responsible for the overall commercial performance, strategic execution, and day-to-day optimization of an assigned ecommerce business or website. This role owns site-level revenue performance, executes ecommerce strategy, and partners cross-functionally to ensure marketing, merchandising, UX, and operations are aligned to business goals.

Reporting to the Director of Ecommerce, the Ecommerce Business Manager serves as the primary owner of their site’s performance—translating high-level strategy into actionable plans, monitoring KPIs, and continuously identifying opportunities to grow revenue, improve conversion, and enhance the customer experience.

This role functions as the central point of accountability for each ecommerce business and acts as the internal advocate for their brand/site across shared service teams.

Responsibilities:

Revenue and Performance Management: Drive site-level performance

· Own revenue, conversion rate, AOV, and traffic performance for assigned ecommerce site(s)

· Develop and execute plans to achieve sales, growth, and profitability targets

· Monitor daily, weekly, and monthly performance trends and quickly identify risks or opportunities

· Analyze performance drivers across traffic sources, devices, products, and customer segments

· Recommend and prioritize initiatives to improve funnel performance and customer outcomes

Ecommerce Strategy Execution: Translate strategy into action

· Assist in developing the ecommerce roadmap for assigned site(s) in alignment with broader ecommerce and brand strategy

· Partner with marketing, merchandising, UX, and technology teams to deliver strategic initiatives

· Identify site-specific opportunities that support growth (e.g., new features, merchandising strategies, promotional approaches)

· Support launch of new products, collections, or site enhancements

· Ensure consistent execution of brand, merchandising, and customer experience standards

Site Operations & Optimization: Ensure the site is optimized, functional, and conversion-focused

· Own day-to-day site performance, including merchandising, navigation, and content updates

· Partner with UX/CRO teams to test and optimize site experience

· Identify and help resolve site issues impacting conversion, customer experience, or revenue

· Collaborate with operations and fulfillment teams to ensure inventory availability and accurate site representation

· Ensure promotions, pricing, and campaigns are implemented accurately and on time

Analytics, Reporting & Insights: Use data to inform decisions and communicate performance

· Maintain regular performance reporting for assigned site(s)

· Develop clear, actionable insights from data and share recommendations with stakeholders

· Track progress against KPIs and strategic initiatives

· Prepare business reviews highlighting results, learnings, and next steps

· Leverage analytics tools (e.g., GA, BI dashboards) to inform optimization efforts

Cross-Functional Collaboration & Stakeholder Management: Act as the site’s primary internal owner

· Serve as the main point of contact for assigned site across shared services (marketing, creative, UX, technology, operations)

· Align cross-functional teams around priorities and timelines

· Clearly communicate business needs, goals, and performance updates

· Advocate for site-specific needs while balancing portfolio-level priorities

· Support continuous improvement across processes and workflows

Management:

· Plan, direct, and evaluate team performance with a focus on collaboration, accountability, and development

· Provide mentorship, performance feedback, and professional development support to direct reports

· Execute all facets of personnel management, including hiring, terminations, performance evaluations, timecard approvals, and disciplinary action when necessary

Marginal Job Functions:

· Support special projects and cross-functional initiatives as assigned

· Other projects as needed.