Ecommerce and CRM Marketing Manager
· AMSTERDAM, Netherlands ·
- Employment
- Contract
- Category
- Marketing
Patagonia Logo
Ecommerce and CRM Marketing Manager (f/m/d)
Amsterdam, Netherlands (Nederland)
Full Time Apply for position now
We're in business to save our home planet. Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. As a certified B Corporation and a founding member of 1% for the Planet, the company is recognized internationally for its product quality and environmental activism, as well as its contributions of more than $240 million to environmental organizations. Its unique ownership structure reflects that Earth is its only shareholder: Profits not reinvested back into the business are paid as dividends to protect the planet.
Job Title: Ecommerce and CRM Marketing Manager
Reports to: Channel Marketing and Regions Manager
Direct Reports: 7
Location: Amsterdam, NL
Hybrid: Working from home for maximum 3 days per week
Your role:
We're in business to save our home planet. This role is responsible for shaping Patagonia EMEA's strategy and execution across digital marketing channels and customer relationship management, guided by the global strategy. It is responsible for driving commercial and brand outcomes via performance marketing, email, and CRM programs while ensuring alignment with Patagonia's values and long-term business goals. The position oversees a team of professionals and team leads, and collaborates closely with global counterparts, internal stakeholders, and key partners to build and implement engaging and ethical digital programs.
Main tasks: -
Customer Engagement: Collaboratively shape the regional CRM strategy, ensuring alignment with global brand values and regional customer insights. Lead acquisition, engagement, and retention strategies that serve Patagonia's outdoor and activist communities and drive personalized engagement across DTC channels, including eCommerce and retail. -
Customer Data : Oversee the definition of the customer data ro...
Ecommerce and CRM Marketing Manager (f/m/d)
Amsterdam, Netherlands (Nederland)
Full Time Apply for position now
We're in business to save our home planet. Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. As a certified B Corporation and a founding member of 1% for the Planet, the company is recognized internationally for its product quality and environmental activism, as well as its contributions of more than $240 million to environmental organizations. Its unique ownership structure reflects that Earth is its only shareholder: Profits not reinvested back into the business are paid as dividends to protect the planet.
Job Title: Ecommerce and CRM Marketing Manager
Reports to: Channel Marketing and Regions Manager
Direct Reports: 7
Location: Amsterdam, NL
Hybrid: Working from home for maximum 3 days per week
Your role:
We're in business to save our home planet. This role is responsible for shaping Patagonia EMEA's strategy and execution across digital marketing channels and customer relationship management, guided by the global strategy. It is responsible for driving commercial and brand outcomes via performance marketing, email, and CRM programs while ensuring alignment with Patagonia's values and long-term business goals. The position oversees a team of professionals and team leads, and collaborates closely with global counterparts, internal stakeholders, and key partners to build and implement engaging and ethical digital programs.
Main tasks: -
Customer Engagement: Collaboratively shape the regional CRM strategy, ensuring alignment with global brand values and regional customer insights. Lead acquisition, engagement, and retention strategies that serve Patagonia's outdoor and activist communities and drive personalized engagement across DTC channels, including eCommerce and retail. -
Customer Data : Oversee the definition of the customer data ro...