e-Commerce Manager

Job Description

 Maximise revenue and ensure annual e-commerce financial targets are met

 Set the strategic directions, oversee and coordinate all e-commerce activity

 Develop e-commerce product and pricing strategies; balancing business objectives

and customer satisfaction

 Stay connected to industry standards and competitors within the e-commerce capacity

through conferences, bench marking activities, webinars, and collaboration with other

partners

 Evaluate the current e-commerce platform, conduct an analysis of potential

alternatives and manage the change of platform if needed

 Identify opportunities for site improvements to include usability, AB testing, response

time, etc.

 Ensure a best in class UI and UX experience to the customer

 Manage various brands and brand suppliers for product expansion

 Develop and execute campaigns/promotions, and manage launch plans and releases

of new products

 Implement cross-marketing programs together with brick and mortar retailers / partners

 Establish, track, and measure business metrics of success such as web traffic,

abandon rate, conversion, cost per click dollar, average order size and daily run rate

 Oversee operational processes which involves logistics, warehousing and fulfilment

 Identify opportunities to leverage new technologies to improve processes and develop

repeatable processes

 Oversee the recruitment and the management of the e-commerce team

Requirements:

 Working knowledge of ERP/CRM web based systems is a must

 Strong analytical skills

 Sound, up-to-date working knowledge in Google Analytics, AB Testing products,

SEM including SEO, Emailing products like Mailchimp, etc.

 Ability to directly lead and develop a small business unit and manage growth

 Ability to develop strategy and manage its implementation

 Customer focus and the ability to look at operations from the customer’s perspective

 Knowledge and working experience of Social Media, digital online marketing

channels and other online campaigns platform

 Excellent command of English language (spoken & written)

 Basic knowledge of the bicycle industry is a nice to have

Any business degree or diploma but more importantly a good track record of managing a similar business.

Additional CMS skills, certs in Digital Marketing, Google courses etc would be seen as an advantage.

EA Licence No. 11C4878

EA Personnel Reg No. R1330870