E-commerce & Social Media Growth Executive (US Market)

JOB DEFINITION

The E-commerce & Social Media Growth Executive is responsible for building ChoiceRefill’s brand-owned content, social media presence and measurable off-Amazon traffic for the US market.

This is not a traditional customer-service role and does not depend on influencer partnerships. Even if no external creator works with us, employees will continue building ChoiceRefill’s own social media channels, content library and customer-acquisition assets.

ODORSEAL is hiring two employees for this position. Each employee will be assigned individual content projects, social media activities, Amazon Attribution links and measurable results. Both employees will be cross-trained to provide backup coverage when required, while individual project ownership and attributable results remain separately recorded.

ABOUT ODORSEAL AND CHOICEREFILL

ODORSEAL PTE. LTD. is a Singapore-based consumer-products and product-development company.

Our ChoiceRefill brand has been selling round diaper-pail refills to US customers through Amazon since 2017. ChoiceRefill is a practical, repeat-purchase household product that helps families find compatible, easy-to-use and cost-effective refill options.

ChoiceRefill is not a simple trading or standard private-label product. The company has independently developed its production lines, product structure and manufacturing processes.

We continue to improve film performance, production efficiency, product compatibility, packaging structure and the overall user experience. These product-development and manufacturing capabilities create a meaningful technical and operational barrier to entry that many ordinary e-commerce products do not have.

Employees will have the opportunity to understand how a consumer product moves from product development and manufacturing to Amazon sales, customer feedback, product improvement and repeat purchases.

ESTABLISHED AMAZON FOUNDATION

The company founder has many years of practical Amazon e-commerce experience and a clear understanding of product positioning, pricing, traffic, conversion, profitability and repeat purchases.

The founder is responsible for:

• Amazon Listing creation and optimisation
• Product images, selling points and page structure
• Amazon on-platform advertising
• Pricing and promotion strategy
• Product positioning and pack-size strategy
• Purchasing, inventory and core business decisions
• Product compliance and overall brand direction

Employees are not required to build Amazon Listings from the beginning or independently operate Amazon advertising.

Instead, employees will work from an established product, supply-chain, Listing and advertising foundation to build ChoiceRefill’s brand-owned content, social media channels and measurable off-Amazon traffic.

KEY RESPONSIBILITIES

1. BUILD BRAND-OWNED CONTENT ASSETS — APPROXIMATELY 35%

Create practical English-language content that answers real customer questions and supports Amazon purchase decisions.

Content may include:

• Compatibility demonstrations for tested round diaper-pail models
• How to identify compatible and incompatible pail structures
• Installation, film-pulling, cutting, tying and refill-replacement instructions
• Troubleshooting for common installation problems
• Guidance on choosing between 3-pack, 4-pack, 6-pack and 8-pack options
• Guidance for existing ChoiceRefill customers moving from older products to the latest version
• Explanations of product length, capacity, value and intended use
• Frequently asked questions based on real customer concerns

Employees do not always need to appear on camera. Clear product demonstrations, hand movements, close-up shots, captions and simple voiceovers are acceptable.

Strong master content should be repurposed into suitable formats for the company website and different social media platforms.

The objective is not to publish content simply to appear busy. The objective is to build an accurate, reusable content library that helps customers understand the product and make the correct purchase decision.

1. OPERATE BRAND SOCIAL MEDIA AND GENERATE ORGANIC TRAFFIC — APPROXIMATELY 25%

Support and operate ChoiceRefill’s brand-owned social media channels, which may include TikTok, Instagram, YouTube Shorts, Pinterest and Facebook.

Responsibilities include:

• Maintaining a practical content calendar
• Publishing approved content consistently
• Adapting content for each platform and audience
• Writing clear English captions, titles and calls to action
• Responding appropriately to relevant public questions and comments
• Participating helpfully in relevant online discussions while respecting community rules
• Directing interested customers to the correct Amazon product page
• Checking that every published Amazon link is accurate and traceable
• Reusing effective content across suitable channels

ChoiceRefill’s social media and off-Amazon growth activities must be able to operate normally without relying on external influencers.

1. RESEARCH CUSTOMER DEMAND AND IMPROVE CONVERSION — APPROXIMATELY 15%

Actively identify what US customers need to know before making a purchase.

Research sources may include:

• Amazon customer reviews and product questions
• Competitor reviews and recurring complaints
• Customer enquiries received through the ChoiceRefill website
• Social media comments and discussions
• Search suggestions and frequently asked questions
• Feedback from existing ChoiceRefill customers
• Performance data from previously published content

Turn useful findings into:

• New content topics
• FAQ improvements
• Troubleshooting guides
• Website updates
• Product-information recommendations
• Clear suggestions for Amazon Listing improvement for the founder’s consideration

Employees should report “problem + evidence + recommendation,” rather than forwarding screenshots without analysis.

1. TRACK RESULTS AND RUN GROWTH EXPERIMENTS — APPROXIMATELY 15%

Use Amazon Attribution and internal tracking sheets to measure employee-owned content and traffic sources.

Responsibilities include:

• Using an approved tracking link for each content item
• Recording the platform, content ID, product, publication date and responsible employee
• Monitoring clicks, product-page activity, purchases and attributable sales
• Comparing different topics, formats, openings, captions and calls to action
• Identifying content that attracts clicks but does not result in purchases
• Recommending which content should be repeated, improved or discontinued
• Preparing a short weekly performance summary
• Maintaining accurate content and campaign records

Each employee will receive a separately assigned Amazon Attribution link structure so that individual contributions can be measured.

1. SUPPORT DAILY E-COMMERCE OPERATIONS — APPROXIMATELY 15%

Support the founder by completing and following up on routine work surrounding the Amazon business.

Responsibilities may include:

• Checking whether key products are available for sale
• Monitoring obvious price, stock, variation, image or link abnormalities
• Tracking approved inventory, inbound-shipment and replenishment matters
• Maintaining product information, packaging files, images and version records
• Organising sales or advertising reports and highlighting meaningful exceptions
• Preparing supporting information for platform cases
• Following up on approved changes and confirming completion
• Escalating urgent issues with evidence and a recommended next step

Employees do not independently change Amazon advertising, Listings, prices, purchasing plans or budgets.

1. HANDLE LIMITED CUSTOMER ENQUIRIES — UP TO 10%

Customer service is a small, on-demand part of this position.

Most ChoiceRefill customers understand and purchase the product directly through Amazon. The role is not expected to spend most of the working day handling enquiries.

Responsibilities include:

• Checking the company website for customer enquiries
• Answering questions about compatibility, installation and product use
• Following up on unresolved matters
• Classifying recurring customer problems
• Updating approved response templates and FAQ drafts
• Turning repeated questions into useful content or improvement recommendations

When customer-service volume is low, the available time will be redirected to content creation, social media operation, research and growth experiments.

1. OPTIONAL CREATOR AND INFLUENCER COLLABORATION — 0% TO 10%

Creator partnerships are an additional growth opportunity, not the foundation of this role.

When a genuinely suitable US parenting, household or value-focused creator is identified, employees may:

• Evaluate the creator’s audience and content quality
• Make initial contact
• Explain the product clearly
• Coordinate approved product samples
• Prepare a content brief
• Follow up on agreed timelines
• Record published content and measurable outcomes

Employees are not required to contact creators simply to fill working hours. Creator activity should expand only when it produces useful content, qualified traffic, measurable sales or a valuable long-term relationship.

Time used for creator partnerships will be allocated from the social media and organic-growth portion of the role.

INDIVIDUAL ATTRIBUTION AND SALES INCENTIVES

The fixed basic salary is S$3,400 per month and covers the normal responsibilities of the position.

In addition to the basic salary:

• Employees may receive a monthly performance bonus based on execution quality, accuracy, follow-up discipline, teamwork and backup capability
• Each employee will be assigned a separate Amazon Attribution link structure for employee-owned content
• Eligible individual sales incentives will be calculated using valid, finalised Amazon data
• Refunds, cancellations, self-purchases, abnormal traffic and ineligible activity will not be counted
• Individual attributable-sales incentives do not have a fixed upper limit
• The calculation method will be provided in writing so that employees can understand and verify their results

External Amazon Associates or Amazon Influencers may use their own affiliate links. Such partnerships will be assessed separately and will not replace the employee’s responsibility to build ChoiceRefill’s brand-owned content and traffic.

WHAT SUCCESS LOOKS LIKE

A successful employee will not wait for the founder to assign every daily task.

You should be able to:

• Identify useful customer questions independently
• Convert customer questions into content ideas
• Produce or help produce clear product content
• Publish content using the correct tracking link
• Review the resulting performance data
• Decide what should be improved next
• Maintain accurate and complete records
• Follow up until work is completed
• Provide reliable backup coverage when required
• Explain problems using evidence and practical recommendations

Success is not measured only by the number of posts published, messages sent or hours spent.

We value work that is accurate, reusable, commercially useful and capable of producing measurable improvement.

WHAT YOU CAN LEARN

Using real operating data and active commercial projects, the company founder will help employees understand:

• How to identify real customer demand
• How to distinguish views, clicks and purchases
• How to evaluate the commercial value of content
• How to use Amazon Attribution to measure off-Amazon activities
• How pricing, conversion rates, sales, costs and profit are connected
• How customer feedback can lead to content and product improvements
• How to turn one-time tasks into repeatable SOPs
• How product development, manufacturing and supply chains affect a consumer-products business
• How to participate in business decisions using a “problem + evidence + recommendation” approach

This role is suitable for candidates at an early stage of their careers who want to develop long-term commercial judgement, product thinking and independent problem-solving ability.

REQUIREMENTS

• Strong written English, with the ability to communicate clearly with US customers and write natural social media content
• Chinese reading and writing ability, as internal SOPs, training materials, product-development information and reporting templates are currently maintained in Chinese
• Proactive and organised, with the ability to continue work without constant reminders
• Comfortable maintaining accurate records in Excel or Google Sheets
• Able to learn from customer feedback and performance data
• Willing to perform practical content work, including simple filming, editing and publishing
• Comfortable working with a practical household consumable rather than relying only on fashionable or entertainment-focused content
• Able to work with a colleague, review each other’s work and provide backup coverage
• Careful with product facts, compatibility information and customer-facing claims

Fresh graduates and candidates with internship, freelance or personal-project experience are welcome. Prior Amazon experience is not required.

PREFERRED EXPERIENCE

Experience in any of the following areas will be helpful:

• E-commerce operations
• Social media management
• Content creation
• Short-form video production
• Digital marketing
• Customer service
• Community management
• Creator or influencer coordination
• US consumer markets
• Household, parenting or baby-care products

Familiarity with Canva, CapCut, Excel, Google Sheets and commonly used generative-AI tools is an advantage.

Candidates do not need to have a large personal following or maintain a public influencer account. Examples of content, school projects, freelance work, previously managed brand accounts or a simple portfolio are welcome.

WHAT WE PROVIDE

• Fixed basic salary of S$3,400 per month
• Monthly performance bonus
• Uncapped individual attributable-sales incentive
• Established US Amazon sales infrastructure
• Amazon Listings and on-platform advertising managed by the company founder
• Products supported by independent product-development and manufacturing capabilities
• Access to real product, sales, traffic and customer-feedback data
• Structured product training, SOPs, templates and tracking systems
• Direct participation in building a US consumer brand
• Exposure to the complete commercial process from product and manufacturing to content, traffic and sales
• Business guidance from a founder with many years of practical e-commerce experience
• Individual results that can be recorded and measured clearly
• Opportunities to earn additional income based on verified sales contributions

APPLICATION

Please submit your resume through MyCareersFuture.

You may include links to two or three examples of content, writing, videos, social media accounts or projects you have worked on. A portfolio is welcome but not compulsory.

Shortlisted candidates may be invited to complete a brief practical exercise involving:

• A customer compatibility response
• A short product-content idea
• A simple Amazon traffic or content-tracking task

The exercise is intended only to assess practical thinking and communication ability. It will not be used as unpaid commercial work.

ODORSEAL PTE. LTD. recruits and selects candidates based on their ability, relevant skills and suitability for the position.
岗位定义

电商与社媒增长专员负责为ChoiceRefill美国市场建立品牌自有内容、社媒影响力和可衡量的Amazon站外流量。

这不是一个传统客服岗位，也不是一个依赖红人合作才能开展工作的岗位。即使没有任何外部创作者与我们合作，员工仍然需要持续建设ChoiceRefill自己的社媒账号、内容资料库和客户获取资产。

ODORSEAL将为这个岗位招聘两名员工。每名员工分别负责各自的内容项目、社媒活动、Amazon Attribution归因链接和可衡量结果。

两名员工都会接受交叉培训，并在需要时为对方提供备岗支持。但是，每个人原有的项目、内容和可归因销售结果都会分别记录。

关于ODORSEAL和ChoiceRefill

ODORSEAL PTE. LTD.是一家位于新加坡的消费品和产品开发公司。

旗下ChoiceRefill品牌自2017年起，通过美国Amazon销售圆形尿布桶替换装。ChoiceRefill是一款实用的家庭重复购买型消耗品，帮助美国家庭找到兼容、易用且更具性价比的替换装。

ChoiceRefill不是简单的贸易产品或标准贴牌产品。公司自主开发了生产线、产品结构和制造工艺。

我们持续改进薄膜性能、生产效率、产品兼容性、包装结构和整体用户体验。这些产品开发和制造能力形成了有实际意义的技术及运营门槛，是许多普通电商产品不具备的。

公司的业务能力覆盖：

• 产品研发；

• 自主开发的生产工艺；

• 制造和质量控制；

• 包装和供应链执行；

• Amazon销售；

• 客户反馈；

• 持续产品改进。

加入ODORSEAL后，员工将有机会了解一款消费品如何从产品研发和制造，走向市场验证、客户反馈和持续复购。

已经建立的Amazon经营基础

公司负责人拥有多年Amazon电商实战经验，对产品定位、价格、流量、转化、利润和复购之间的关系具有清楚的理解。

公司负责人负责：

• Amazon Listing的建立和优化；

• 产品图片、核心卖点和页面结构；

• Amazon站内广告；

• 定价及促销策略；

• 产品定位及包装规格策略；

• 采购、库存和核心经营决策；

• 产品合规及整体品牌方向。

员工不需要从零建立Amazon Listing，也不需要独立操作Amazon站内广告。

员工将在公司已经具备产品、供应链、Listing和广告基础的情况下，继续建立ChoiceRefill的品牌自有内容、社媒渠道和可衡量的Amazon站外流量。

主要工作职责

一、建立品牌自有内容资产——约占35%

制作能够回答真实客户问题、帮助客户完成Amazon购买决策的实用英文内容。

内容可能包括：

• 已完成实测的圆形尿布桶型号兼容演示；

• 如何辨认兼容和不兼容的尿布桶结构；

• 安装、抽膜、切袋、打结和更换替换盒的操作说明；

• 常见安装问题的排查方法；

• 3盒、4盒、6盒和8盒包装的选择建议；

• ChoiceRefill老客户从旧版产品转换到新版产品的说明；

• 产品长度、容量、价值和适用场景说明；

• 根据真实客户问题整理的常见问答。

员工不一定需要本人出镜。清楚的产品演示、手部操作、产品特写、字幕和简单配音都可以使用。

优质的母内容应当根据公司官网和不同社媒平台的需要，拆分和改编为相应格式。

我们的目标不是为了显得忙碌而发布内容，而是建立一个准确、可以重复使用，并能帮助客户理解产品和作出正确购买决定的内容资料库。

二、运营品牌社媒并获取自然流量——约占25%

协助运营ChoiceRefill自主拥有的社媒账号，包括但不限于TikTok、Instagram、YouTube Shorts、Pinterest和Facebook。

主要工作包括：

• 维护清楚实用的内容日历；

• 按计划持续发布经过批准的内容；

• 根据不同平台和受众调整内容；

• 编写清楚自然的英文标题、文案和行动指引；

• 适当回复相关的公开问题和评论；

• 在遵守社区规则的前提下，参与相关网络讨论并提供有帮助的答案；

• 将有购买兴趣的客户引导到正确的Amazon商品页面；

• 检查每个已发布的Amazon链接是否准确、有效和可追踪；

• 将已经验证有效的内容合理复用到其他渠道。

ChoiceRefill的社媒和站外增长工作必须能够在不依赖外部红人的情况下正常运行。

三、研究客户需求并改善转化——约占15%

主动寻找美国客户在购买前真正需要了解的信息。

可以参考的信息来源包括：

• Amazon客户评价和商品问答；

• 竞品评价及反复出现的投诉；

• ChoiceRefill独立站收到的客户咨询；

• 社媒评论和相关讨论；

• 搜索建议和常见问题；

• ChoiceRefill现有客户的反馈；

• 已发布内容的表现数据。

员工需要把有价值的发现转化为：

• 新的内容选题；

• FAQ改进；

• 故障排查指南；

• 官网内容更新；

• 产品信息改善建议；

• 提供给公司负责人参考的Amazon Listing优化建议。

提交问题时，应采用“问题＋证据＋建议”的方式，而不是只转发截图而不进行分析。

四、跟踪结果并开展增长测试——约占15%

使用Amazon Attribution和公司内部追踪表，衡量员工负责的内容和流量来源。

主要工作包括：

• 为每项内容使用经过批准的追踪链接；

• 记录平台、内容编号、对应产品、发布日期和负责人；

• 跟踪点击、商品页面活动、购买和可归因销售；

• 对比不同内容主题、形式、开头、文案和行动指引的表现；

• 找出有点击但没有产生购买的内容；

• 建议哪些内容应该继续、修改或停止；

• 每周提交一份简短的表现总结；

• 准确维护内容和推广活动记录。

公司将为每名员工分配独立的Amazon Attribution链接体系，以便准确衡量个人贡献。

五、支持日常电商运营——约占15%

通过完成和跟进Amazon业务周边的日常工作，减少公司负责人处理例行事务的时间。

工作可能包括：

• 检查重点产品是否正常在售；

• 监控明显的价格、库存、变体、图片或链接异常；

• 跟进已经批准的库存、入仓和补货事项；

• 维护产品资料、包装文件、图片及版本记录；

• 整理销售或广告报表，并标出有实际意义的异常；

• 准备平台问题处理需要的支持资料；

• 跟进已经批准的修改，并确认是否完成；

• 发现紧急问题时，连同证据和建议处理方式一起上报。

员工不得自行调整Amazon广告、Listing、价格、采购计划或预算。

六、处理少量客户咨询——最多占10%

客户服务是本岗位中工作量较小、按照实际需求发生的工作。

大部分ChoiceRefill客户会直接通过Amazon了解并购买产品，因此本岗位不会把大部分工作时间用于处理客户咨询。

主要工作包括：

• 检查公司独立站收到的客户咨询；

• 回复兼容、安装和产品使用问题；

• 跟进尚未解决的问题；

• 对反复出现的客户问题进行分类；

• 更新经过批准的回复模板和FAQ草稿；

• 把重复问题转化为有用的内容或改进建议。

当客户咨询量较少时，相应时间将自动转移到内容制作、社媒运营、需求研究和增长测试。

七、选择性开展创作者和红人合作——占0%至10%

创作者合作是额外的增长机会，不是本岗位存在的基础。

当员工发现真正适合的美国育儿、家庭生活或性价比消费类创作者时，可以：

• 评估创作者的受众和内容质量；

• 进行初步联系；

• 清楚介绍产品；

• 协调已经批准的产品样品；

• 准备内容要求；

• 跟进双方约定的时间；

• 记录已经发布的内容和可衡量结果。

公司不要求员工为了填满工作时间而联系创作者。只有当红人合作能够产生有价值的内容、合格流量、可衡量销售或有价值的长期合作关系时，才会逐步扩大投入。

红人合作所需时间将从社媒和自然流量工作时间中调配，不会额外增加整体工作比例。

个人归因与销售奖励

S$3,400的固定月薪对应本岗位的正常工作职责。

除固定月薪外：

• 员工可以根据执行质量、数据准确性、跟进纪律、团队协作和备岗能力获得月度绩效奖金；

• 公司会为每名员工负责的品牌自有内容分配独立的Amazon Attribution链接体系；

• 个人销售奖励以Amazon最终确认的有效数据为依据；

• 退款、取消订单、自购、异常流量和不符合规定的活动不计入奖励；

• 个人可归因销售奖励不设固定上限；

• 公司会以书面形式提供计算方法，确保员工能够理解并核对自己的结果。

外部Amazon Associates或Amazon Influencers可能使用其自己的联盟链接。这类合作将单独评估，不能代替员工建设ChoiceRefill品牌自有内容和流量的基本责任。

怎样才算在这个岗位上取得成功

一名表现优秀的员工，不会等待公司负责人每天逐项分配任务。

你应该能够：

• 主动发现有价值的客户问题；

• 将客户问题转化为内容选题；

• 制作或协助制作清楚的产品内容；

• 使用正确的追踪链接发布内容；

• 查看内容产生的表现数据；

• 判断下一步应该改进什么；

• 保持准确、完整的工作记录；

• 持续跟进，直到工作真正完成；

• 在需要时提供可靠的备岗支持；

• 使用证据和可执行建议说明问题。

公司不会只按照发布数量、发送消息数量或投入的时间判断员工表现。

我们更看重准确、可以重复使用、具有实际商业价值并能够产生可衡量改善的工作成果。

你能够学习什么

公司负责人会结合真实经营数据和实际商业项目，帮助员工理解：

• 如何判断真实客户需求；

• 如何区分浏览量、点击量和实际购买；

• 如何判断一项内容是否具有商业价值；

• 如何通过Amazon Attribution衡量站外活动；

• 如何理解价格、转化率、销售额、成本和利润之间的关系；

• 如何把客户反馈转化为内容改进和产品改进；

• 如何把一次性任务建立成可重复执行的SOP；

• 产品开发、制造和供应链如何影响消费品业务；

• 如何用“问题＋证据＋建议”的方式参与经营决策。

员工将逐步学习为什么要完成一项工作、如何判断结果，以及下一步应该如何改进。

这份工作适合处于职业发展早期，并希望建立长期商业判断、产品思维和独立解决问题能力的候选人。

任职要求

• 具备良好的英文书面表达能力，能够清楚地与美国客户沟通，并编写自然的英文社媒内容；

• 具备中文阅读和书写能力，因为公司的内部SOP、培训资料、产品开发信息和报告模板目前均使用中文；

• 做事主动、有条理，无须持续提醒也能继续推进工作；

• 能够使用Excel或Google Sheets维护准确的工作记录；

• 能够根据客户反馈和表现数据持续学习；

• 愿意完成实际内容工作，包括简单拍摄、剪辑和发布；

• 能够接受实用型家庭消耗品，不只对时尚、娱乐或容易制造话题的产品感兴趣；

• 能够与同事协作、互相检查并提供备岗支持；

• 对产品事实、兼容信息和面向客户的宣传内容保持谨慎。

欢迎应届毕业生，以及拥有实习、自由职业或个人项目经验的候选人申请。不要求具备Amazon运营经验。

优先考虑的经验

拥有以下任何一项经验者优先：

• 电商运营；

• 社媒账号管理；

• 内容创作；

• 短视频制作；

• 数字营销；

• 客户服务；

• 社区运营；

• 创作者或红人合作协调；

• 美国消费市场；

• 家庭用品、育儿用品或母婴产品。

熟悉Canva、CapCut、Excel、Google Sheets和常用生成式AI工具者优先。

候选人不需要拥有大量个人粉丝，也不需要经营公开的网红账号。欢迎提供内容案例、学校项目、自由职业项目、曾经管理的品牌账号或简单作品集。

公司提供

• S$3,400固定月薪；

• 月度绩效奖金；

• 不设固定上限的个人可归因销售奖励；

• 已经建立的美国Amazon销售基础；

• 由公司负责人管理的Amazon Listing和站内广告；

• 具有自主产品开发和制造能力支持的产品；

• 真实的产品、销售、流量和客户反馈数据；

• 系统化的产品培训、SOP、模板和数据追踪系统；

• 直接参与美国消费品牌建设的机会；

• 从产品和制造到内容、流量和销售结果的完整商业流程经验；

• 由拥有多年电商实战经验的公司负责人提供业务指导；

• 能够被清楚记录和衡量的个人工作成果；

• 根据可核实销售贡献获得额外收入的机会。

申请方式

请通过MyCareersFuture提交简历。

候选人可以附上两至三个自己参与过的内容、文章、视频、社媒账号或项目案例。作品集不是强制要求。

入围候选人可能会被邀请完成一项简短的实际能力测试，包括：

• 回复一个客户兼容性问题；

• 提出一个简短的产品内容创意；

• 完成一个简单的Amazon站外流量或内容追踪任务。

该测试只用于评估候选人的实际思考和沟通能力，不会被公司作为免费的商业内容使用。

ODORSEAL PTE. LTD.根据候选人的实际能力、相关技能及岗位适配程度进行公平招聘和录用。