E-Commerce & Digital Marketing Executive

About the Role
We are looking for a hands-on E-Commerce & Digital Marketing Executive to support the growth of Rayaid, a Singapore-based red light and near-infrared wellness technology brand.

This is an execution-focused role suitable for someone who enjoys building an e-commerce business and is comfortable handling different aspects of digital marketing, content and day-to-day online store operations.

Key Responsibilities

• Manage and update the Shopify store, including products, promotions, content and basic merchandising.
• Plan and execute digital marketing campaigns to drive website traffic, enquiries and sales.
• Manage social media content across platforms such as Instagram, Facebook and TikTok.
• Create and coordinate simple product photos, short-form videos, reels and other marketing content.
• Write and edit product descriptions, advertisements, social posts and promotional materials.
• Monitor advertising and e-commerce performance and recommend improvements based on results.
• Coordinate with external agencies, freelancers, influencers and other marketing partners where required.
• Assist with customer enquiries, order coordination and fulfilment matters when necessary.
• Support marketplace expansion and other e-commerce channels as the business grows.
• Explore suitable B2B opportunities with wellness, beauty, fitness and related businesses.

Requirements

• Experience in e-commerce, digital marketing or a related role.
• Practical experience with Shopify is preferred.
• Familiarity with social media marketing and digital advertising.
• Able to create basic marketing content using tools such as Canva and/or video editing applications.
• Comfortable working independently and taking ownership of tasks from planning through execution.
• Resourceful, organised and proactive, with a willingness to learn.
• Good written and spoken English.

What We Are Looking For
We are a growing business, so we value someone who is practical and hands-on rather than someone who only coordinates or delegates. The successful candidate should be comfortable testing ideas, producing content, monitoring results and continuously improving our online presence.