Location: Tomball, TX — On-Site
Employment Type: Full-Time
Pay Range: $70,000 - $90,000 DOE
About DuroMax
DuroMax Power Equipment is a leading manufacturer of portable power solutions including generators, engines, and outdoor equipment. Our products power homes, job sites, and critical moments when reliability matters most.
Position Overview
We're looking for a creative, hands-on Social Content Creator & Video Editor who is as comfortable behind a camera as they are in the edit. Video editing remains a major part of the role, but we want someone who can also help turn ideas into social content from concept through finished asset.
You'll help develop hooks and concepts, build simple scripts and shot lists, capture product and lifestyle footage, and edit platform-native content for TikTok, Instagram Reels, YouTube Shorts, Facebook, and other social channels.
You'll work from direction provided by the marketing and creative team, but you won't be expected to wait for a fully developed brief every time. We want someone who notices opportunities, brings ideas forward, films them, creates variations, and helps us continuously improve what we put into market.
What You'll Own
- Social Content Concepts & Pre-Production
- Help brainstorm social-first concepts around products, launches, promotions, customer questions, demos, trends, education, and brand moments.
- Turn ideas into simple hooks, scripts, talking points, shot lists, or storyboards that can be executed quickly.
- Bring forward recurring content-series ideas and multiple creative angles instead of relying on one concept.
- Think about how a concept should change by platform rather than simply reposting the exact same edit everywhere.
- Filming & Content Capture
- Capture social content on-site, including product demos, lifestyle footage, behind-the-scenes moments, employee or expert content, customer-focused education, and UGC-style creative.
- Set up and operate simple shoots using an iPhone and/or camera, tripod or gimbal, basic lighting, microphones, and audio equipment.
- Direct simple scenes and talent when needed so footage feels natural, clear, and social-native.
- Capture enough b-roll, alternate hooks, angles, and takes to create multiple finished variations from the same shoot.
- Identify useful content opportunities beyond the original brief and capture them while the people, product, or setting are available.
- Social-First Video Editing
- Edit short-form content for TikTok, Instagram Reels, YouTube Shorts, Facebook/Reels, paid social, and other digital placements.
- Build strong openings, clean pacing, captions, music and sound, basic motion graphics, product callouts, and clear calls to action.
- Create platform-appropriate versions using the correct aspect ratios, safe zones, durations, caption styles, and native visual language.
- Repurpose existing long-form footage, product demos, photography, and raw content into new short-form social assets.
- Create alternate hooks, intros, endings, and edits so the team can test multiple creative approaches.
- Content Execution & Production
- Take assigned content from idea or brief through a publish-ready final asset with minimal hand-holding.
- Deliver assigned content quickly and accurately while maintaining DuroMax brand standards.
- Organize footage, project files, selects, exports, and reusable content so assets can be found and repurposed later.
- Manage multiple projects, revisions, and deadlines across product launches, evergreen content, campaigns, and day-to-day social needs.
- Work closely with marketing, ecommerce, product, and creative team members to make sure content is accurate and ready to use.
- Trend Awareness, Testing & Iteration
- Stay current with social trends, creator formats, editing styles, sounds, memes, hooks, and platform behavior.
- Bring trends to the team with a clear point of view on how they could fit DuroMax rather than copying trends that do not fit the brand.
- Review basic performance signals such as watch time, retention, engagement, shares, comments, and creative winners with the team.
- Use feedback and performance learnings to make the next round of content stronger.
- Make revisions quickly and be comfortable testing, learning, and moving on.
Who You Are
- You're a video editor with a creator mindset - you want to make the content, not just receive footage.
- You're comfortable behind the camera and enjoy figuring out how to make a product, person, or idea interesting on social.
- You can follow creative direction while still bringing your own concepts, hooks, shots, and editing ideas to the table.
- You understand that TikTok, Reels, Shorts, paid social, and polished brand content may each need a different creative approach.
- You move quickly, stay organized, take feedback well, and would rather execute and iterate than overthink a concept for days.
- You're detail-oriented and care about clean edits, accurate product information, brand consistency, and the final viewing experience.
- You're genuinely interested in social content, creators, filming, editing, storytelling, and how brands earn attention online.
Qualifications
Required
- 1-2 years of experience in video editing, content creation, social media content, or a closely related role.
- A portfolio or social feed that demonstrates strong short-form editing and an understanding of social content.
- Experience filming content using an iPhone and/or camera setup.
- Proficiency with Adobe Premiere Pro, CapCut, Final Cut Pro, or similar editing software.
- Working knowledge of TikTok, Instagram Reels, YouTube Shorts, and platform-specific creative requirements.
- Ability to create strong hooks, captions, pacing, basic motion graphics, and multiple versions of an idea.
- Ability to manage multiple projects, files, feedback rounds, and deadlines.
Preferred
- Experience creating content for a brand, ecommerce business, creator account, or personal social channel.
- Basic knowledge of lighting, audio capture, composition, and simple production setups; comfort directing people or appearing on camera occasionally is a plus.
- Familiarity with After Effects, Photoshop, Illustrator, Canva, or basic graphic design for social content.
- Experience using AI tools for ideation, scripting, transcription, editing, or creative variations.
Key Performance Indicators
- Quality, consistency, and platform-fit of content produced.
- Turnaround time from brief or concept to publish-ready asset.
- Volume of useful content captured and number of finished variations created from shoots.
- Ability to accurately execute creative direction and product messaging.
- Contribution of new concepts, hooks, series ideas, and content opportunities.
- Improvement in social content performance and creative learnings over time.
- Organization of footage and project files for efficient reuse.
Growth Opportunity
This role is designed for someone who wants to grow from a strong junior editor into a well-rounded social content producer.
- Develop stronger filming, directing, editing, storytelling, and concept-development skills.
- Build a portfolio of real product, lifestyle, educational, launch, organic, and paid-social work.
- Take increasing ownership of shoots and recurring content series as performance and confidence grow.
- Grow toward roles such as Video Editor, Content Producer, Senior Video Editor, or Social Creative Strategist.
Why Join DuroMax
- Hands-on role where you will actually shoot, edit, concept, and execute content.
- Access to real products, launches, demos, locations, team members, and stories to turn into creative.
- Opportunity to build a portfolio with content that has real business impact.
- Fast-moving environment with room to test new formats and creative ideas.
- Clear opportunity for expanded ownership based on performance, creativity, and initiative.