District Manager, On-Premise - Atlanta, GA

Req ID: 7130

Department: Sales

Status: Reg F-T Exempt, Exempt

Location: Atlanta, Georgia (US-GA)

Workplace Location: Hybrid

Job Summary:

The Commercial Luxury (On-Premise) District Manager is responsible for driving growth, distribution, visibility, and brand advocacy for Trinchero Family Wine & Spirits Premium Luxury and Heritage portfolios within a defined geography. This role serves as the face of the Commercial Luxury business in market, focusing on high-impact regional on-premise accounts, independent restaurants, hotels, fine dining establishments, influential wine bars, and select fine wine retailers.

The Commercial Luxury District Manager operates with a 75% focus on Premium Luxury brands and a 25% focus on Heritage and opportunity brands, building lasting customer relationships, creating best-in-class brand activation programs, developing distributor capabilities, and delivering exceptional execution in market.

This is a highly visible field-based position, spending approximately 80% of working time in-market engaging customers, distributor partners, trade professionals, and consumers.

Essential Functions:

The following reflects the essential functions for this job. Leadership may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or the needs of the business.

Market Execution: Minimum 80%

Customer Development & Account Management

• Assist and execute strategic business plans for key regional on-premise accounts, independent restaurants, hotels/resorts/country clubs, wine bars, and select fine wine retailers.
• Secure new placements, expanded distribution, by-the-glass features, menu visibility, and promotional opportunities for Commercial Luxury brands.
• Build strong relationships with beverage directors, sommeliers, buyers, operators, and ownership groups.
• Identify white-space opportunities and develop account-specific growth plans.
• Drive profitable depletion growth while maintaining focus on premiumization and brand equity.

Distributor Partnership & Execution

• Serve as the primary Commercial Luxury expert for distributor partners within assigned markets.
• Conduct ride-withs, coaching sessions, sales meetings, and training programs to improve distributor execution.
• Collaborate with distributor local teams to identify opportunities, remove execution barriers, and maximize Commercial Luxury performance, share of mind and share of menu.

Education & Training

• Lead educational programs for distributor sales teams, account staff, sommeliers, bartenders, servers, and retail associates.
• Deliver compelling wine and spirits education that builds confidence, advocacy, and recommendation rates.
• Support trade tastings, staff trainings, distributor education, and market workshops.

Consumer Engagement & Brand Activation

• Plan and execute impactful consumer events, wine dinners, tastings, festivals, and market activation programs.
• Create memorable brand experiences that drive awareness, trial, and loyalty.
• Partner with marketing and distributor teams to ensure activations align with brand strategy and return-on-investment expectations.
• Leverage local market insights to tailor programs to target consumers and accounts.

Planning & Programming: Minimum 20%

Marketing & Commercial Excellence

• Execute best-in-class market programs that elevate visibility and distribution of priority brands.
• Monitor competitive activity, market trends, and emerging luxury consumption opportunities.
• Provide marketplace intelligence and recommendations to leadership.
• Use sales tools: MS Office, KARMA, Trinchero Asset Portal (TAP), Datassentials, Circana, and Power BI to create fact-based selling stories, grow existing business, identify new opportunities, and track key marketing programs.
• Use Target and Key account lists, along with brand priorities, to proactively plan the fiscal year, month, week, and each selling day.

Commercial Luxury Team Mission: Focus. Execute. Win.

We focus on the customers, brands, and opportunities that create the greatest impact. We execute with discipline through best-in-class selling, education, activation, and distributor partnership. We win by building luxury brands, strengthening customer relationships, and driving profitable growth in the on-premise marketplace.

Qualifications:

• Bachelor’s degree in business administration, Sales and Marketing, or related field.
• Minimum of 1-3 Years of Experience.
• Preferred fine wine, luxury brand, or on-premise sales experience.
• Strong understanding of luxury consumer behavior and premium beverage trends.
• Entrepreneurial spirit and field sales experience with an emphasis on new business development, face-to-face selling, and ability to close the sale.
• Proven track record of achieving sales goals and growing distribution for premium brands in a branded product industry working through a 3rd party DSD or distributor network is a plus (e.g., the adult beverage, the wine industry, CPG, or other industry).
• Proven leader capable in building strong, positive, and effective relationships at account level.
• Strong business acumen; knows their industry, competition, and trends affecting their business.
• Exceptional verbal and written communication, presentation, and keen negotiation skills.
• Ability to lead, motivate and hold teams accountable through strong interpersonal and influence skills to produce results.
• Organized professional able to manage multiple (and often competing) priorities.
• Knowledge of state and federal liquor laws required is a plus.
• Must have a valid Driver’s License and a clean driving record.

Working Conditions:

• Frequent travel, both by car and air

• Ability to lift at least 45 pounds (case of wine)
• Regular working schedule to include evenings and weekends
• Long and irregular hours during peak seasons and/or special events
• Moderate to heavy physical work (moving wine cases and retail supplies, setting up for special events)

Salary Range: $76,000.00 - $110,000.00

The starting pay will be based on several factors, including but not limited to experience, training, education, and geographic location. TFE offers a comprehensive benefits package that includes medical, dental, vision, life insurance coverage, disability benefits, PTO, wellness programs and fertility and family building benefits. We also provide a 401(k) plan where TFE may make a discretionary profit-sharing contribution.

Trinchero Family Estates provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Trinchero Family Estates complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.