Senior Manager Product Management

As Director Product Management – Lead Generation, you build our online lead generation business for the Asia Pacific Region from the ground up. You design the business model and the underlying end-to-end processes from scratch - from Ad impression through to Lead handover - and turn them into a scalable, measurable operation that improves conversion from awareness into consideration. This is a hands-on individual contributor role without disciplinary responsibility, in an environment that is still unstructured and where much of what is needed does not exist yet. As a key contributor to a smaller, yet quickly expanding team, you have the opportunity to make a significant impact on people’s lives.

In this role, you will be in charge of:

• Design and build the business model for online lead generation from scratch, including commercial logic, unit economics, and the target operating model.
• Define, document, and implement the end-to-end processes from Ad impression to CRM communication after Lead Creation, and establish the governance to run them.
• Drive UX and conversion improvements through research, testing, and iterative design, from ideation to delivery, ensuring alignment with user needs and business goals.
• Set up and manage the marketing technology stack from the ground up to enable efficient campaign execution and tracking.
• Establish robust data collection and reporting frameworks for product analytics and measurement where none exist today.
• Represent the business model build-up towards the Leadership team, communicating progress, insights, and recommendations to senior stakeholders.

Your background:

• Proven track record of building business models, processes, and structures from the ground up in unstructured, ambiguous environments (start-up, scale-up, or new market entry); ability to drive cross-functional projects without formal authority and deliver measurable results.
• 7+ years in digital product management, or digital business building, with a strong hands-on delivery track record
• Excellent project management skills and understanding of PM methodologies
• Strong understanding of Online Marketing and the Digital Landscape, Conversion Optimisation, UX principles, and MarTech.
• Experience in lead generation is preferred; healthcare or hearing care is a plus
• Revenue Management and P&L experience is a plus

How we work:

At Sonova, we prioritize the well-being of our employees and foster an inclusive environment that promotes engagement and collaboration. Our team-customized hybrid work model empowers teams to balance individual needs with business goals, offering flexibility and individualized time management. We recognize the importance of life outside of work and strive to create a supportive and motivating workplace where innovation thrives.