Director, Portfolio Marketing

The Director, Cross-Portfolio Promotion & Portfolio Activation is a pivotal marketing leader within the Allergan Aesthetics (AA) US Portfolio Marketing organization. This role is the primary owner of cross-portfolio promotion and product offering initiatives and serves as the operational backbone of portfolio-wide activation — ensuring that integrated campaigns, HCP-facing tools, and cross-brand initiatives are developed, sequenced, and executed with precision and impact.

Sitting at the intersection of brand strategy, commercial execution, and performance analytics, the Director translates portfolio-level priorities into actionable programs that drive cohesion across the AA brand portfolio — spanning Facial, Body, Skin, and Plastics. Success in this role requires a combination of strong program management discipline, analytical rigor, and the ability to build collaborative relationships across brand, Sales, field, and communications teams.

Key Responsibilities

Cross-Portfolio Promotion & Product Offerings Ownership

• Own end-to-end development, execution, and performance tracking of cross-portfolio promotional programs and product offering initiatives, serving as the single accountable leader for program integrity and outcomes.
• Define the strategic framework, creative direction, and commercial application of cross-portfolio promotions, ensuring alignment with broader portfolio strategy and individual brand objectives.
• Identify and develop multi-brand product offering bundles, tiered programs, and promotional constructs that maximize synergy across the AA portfolio and drive incremental practice revenue.
• Partner cross-functionally with brand teams, Medical Affairs, PR/Communications, and agency partners to bring cross-portfolio programs to market with consistency and quality.

Portfolio Integrated Execution

• Build and manage a portfolio campaign calendar that maps all major portfolio-level initiatives, ensuring integrated, logically sequenced execution across brands and channels.
• Coordinate with brand, commercial, and communications teams to align timing, messaging, and channel strategy — minimizing conflicts and maximizing synergy across campaigns.
• Serve as the connective tissue between brand-level planning and portfolio-level execution, proactively identifying and resolving gaps in activation.

• Lead the development of HCP-facing tools, resources, and materials that support cross-portfolio programs and product offerings, enabling the field team to effectively communicate the breadth and value of the AA portfolio in clinical and practice settings.

• Define, track, and report on tactical Key Success Indicators (KSIs) for cross-portfolio promotion and product offering programs, identifying execution gaps and areas of opportunity.
• Develop and deliver actionable performance insights to inform portfolio strategy priorities and resource allocation decisions.
• Partner with MABI and analytics partners to build consistent measurement frameworks for cross-portfolio initiatives.

Operational Leadership & Executive Communication

• Partner on the development of operational meeting agendas, frameworks, and materials, supporting alignment and decision-making across stakeholder groups.
• Lead board slide development for cross-portfolio activation initiatives, translating complex performance data and strategic narratives into clear, executive-level communications.
• Contribute to Monthly Marketing Calls and other portfolio brand forums as needed.

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 8+ years of progressive experience in brand management, portfolio marketing, or integrated marketing, preferably within aesthetics, pharmaceutical, or healthcare industries.
• Demonstrated experience developing multi-channel campaigns and strategies
• Strong program management skills with the ability to build and manage complex, cross-functional campaign calendars.
• Strong analytical capabilities with experience defining KPIs/KSIs, measuring program performance, and generating actionable insights.
• Excellent communication and influencing skills, with demonstrated ability to present to senior and executive audiences.
• Experience partnering with Sales, field teams, and commercial operations to drive program adoption.

Travel Requirements: Moderate travel required for leadership meetings, field visits, conferences, and cross-functional workshops.

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​
• This job is eligible to participate in our long-term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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