Director of Product Communications
Adobe · San Francisco, California ·
- Experience
- 12+ years
- Company size
- 1000+
- Salary
- USD 223,500 – 323,550 / year
Leads product communications for Adobe’s Creativity & Productivity suite, translating generative AI innovation into compelling narratives for media, creators, and customers.
The Opportunity
Adobe's communications team helps define how the world understands Adobe by showcasing our products, innovation, and customer and industry impact for media, creators, partners, and the broader market. This role will focus on Adobe's Creativity & Productivity business and the products that power how people create, express, and get work done in the era of generative AI.
We're looking for an experienced and strategic Director of Product Communications to lead messaging and media across the product portfolio, including Acrobat, Express, Firefly, Illustrator, Lightroom, Photoshop, Premiere and the Creative Cloud suite. You'll manage a team responsible for delivering high-impact communications strategies that speak to customers, move media, and achieve results for Adobe's largest business.
We want a passionate product communicator with sharp news instincts to translate technology and innovation into customer-centered storytelling, move fluidly between individual creator and business audiences, and operate as a strategic partner to senior product leaders.
What you'll Do
- Own Adobe's core product narratives with an emphasis on what generative AI innovation means for customers and industries, from business professionals and consumers to creators and creative professionals.
- Coordinate product storytelling and content across executive media, customer stories, and thought leadership.
- Drive communications for product announcements, events, and tentpole moments like Adobe MAX and Adobe-owned experiences.
- Build strong relationships with press, creators, and industry voices, driving the media strategies and results that follow.
- Analyze and anticipate emerging trends across generative AI, creativity, productivity, and video innovation, crafting Adobe's narrative and advocating with product teams on where to lead.
- Lead and mentor a nimble team delivering product and customer communications.
- Collaborate with product, marketing, social, community, legal, and communications teams to drive clear, differentiated messaging across audiences.
What you need to succeed
- 12+ years of experience in product communications, ideally at a technology or creative software company.
- Proven ability to translate complex product topics into narratives that resonate with both technical and mainstream audiences.
- Experience building and leading high-performing communications teams in a matrixed, global organization.
- Exceptional storyteller with the instinct to conceptualize and identify what’s newsworthy in a product roadmap and build what’s needed to get there.
- Deep proficiency in the product and technology media landscape from trade and tech press to social platforms and creator channels.
- Strong executive presence and judgment, with the confidence to influence at the senior-most levels while staying hands-on.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Let’s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com.
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $153,200 - $323,550 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $223,500 - $323,550At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.