Director of Marketing

Tiger Tracks is one of the fastest-growing independent performance marketing agencies in the country, ranked #123 on the 2025 Inc. 5000. Founded by former Google marketing leaders, we manage full-funnel paid media, SEO, and analytics programs for enterprise and high-growth brands.

The Role

We are hiring our first Director of Marketing to build the marketing engine that turns Tiger Tracks from a referral-driven agency into the brand that enterprise buyers come to. You will own every aspect of Tiger Tracks' own marketing, including content, SEO, paid acquisition, thought leadership, website, email, and events, and you will be directly accountable for a Tier-1 inbound lead generation OKR.

This is not a brand-awareness role. This is a performance marketing role where the product you are marketing happens to be a performance marketing agency. You will report directly to the CEO, have full budget authority, and build your team from scratch.

What You'll Own

• Inbound lead engine: Build and run the content, SEO/GEO, paid, and thought leadership programs that generate qualified inbound leads for the partnerships team. You carry a pipeline number.
• Content and editorial: Architect the blog strategy, editorial calendar, case studies, benchmark reports, and proprietary research that make Tiger Tracks the agency brand buyers trust.
• Founder thought leadership: Ghostwrite and manage LinkedIn, podcast, and conference programs for the CEO and senior leaders.
• SEO and Generative Engine Optimization: Make the website a lead-generation asset, not a brochure, including optimization for AI-surfaced answers.
• Paid acquisition: Run Tiger Tracks' own paid programs on LinkedIn, Meta, and Google to drive qualified leads.
• Website and conversion: Own the website as a conversion engine, including messaging, CRO, and landing pages.
• Email and lifecycle: Build nurture sequences, gated assets, and re-engagement programs.
• Events and field marketing: Own Tiger Tracks' presence at ShopTalk, Possible, Cannes Lions, and industry conferences.
• Team building: Hire and manage a small, high-output marketing team of content writers, paid specialists, designers, and contractors.

What We're Looking For

• 7+ years in B2B marketing, with the majority spent at a performance or digital marketing agency.
• You have personally built an agency's marketing engine: the content programs, SEO, paid acquisition, and thought leadership that drove measurable inbound leads. Not inherited it. Built it.
• Direct accountability for a marketing-sourced pipeline or lead-gen number as a named OKR or KPI.
• Hands-on across four or more channels (content, paid, SEO, email, CRO, events, PR). You can go deep on each, not just delegate.
• Experience managing a team of two to five or more (content writers, paid specialists, designers).
• You can point to specific, measurable results, for example: "I built the content program that generated X leads per quarter" or "I grew marketing-sourced pipeline from $Xm to $Ym."
• AI-native. You use Claude, ChatGPT, or similar tools daily as part of your workflow.
• Exceptional writer who ships fast and iterates weekly, not quarterly.

Bonus Points

• You have marketed a marketing agency specifically (you know how meta and how hard this is).
• Experience with Generative Engine Optimization (GEO) and AI Overviews.
• A track record of building founder or executive thought leadership programs on LinkedIn.
• Existing relationships with Digiday, AdWeek, Modern Retail, or similar trade press.
• NYC-based or willing to travel to NYC monthly.

This Role Is Probably Not For You If...

• Your experience is exclusively in-house at a single brand for 10+ years with no agency background.
• You are a pure brand marketer with no performance or demand gen credentials.
• Your background is entirely at a holding company (Publicis, WPP, Omnicom, Dentsu) without independent agency experience.
• You cannot name a specific piece of marketing work you personally created and the results it drove.
• You need a six-month planning cycle before shipping anything.

Why you'll love working here.

• Work alongside former Google marketing leaders and a high-caliber, tight-knit team.
• Lead strategy for accounts spanning PE portfolio companies, venture-backed brands, and publicly traded enterprise.
• A culture that rewards strategic leadership and protects high standards
• Fully remote, always, with company-paid medical, dental, and vision
• Flexible time off, 12 weeks paid parental leave, bi-annual performance bonuses, 401(k) with salary matching, and paid company summits
• A company-sponsored computer and real investment in your growth

Apply

We value diverse teams and are committed to creating a community of inclusion. We are an Equal Opportunity/Affirmative Action Employer.