Director of Marketing

On-Site Position- There is no relocation assistance for this position.

Consumer Brand | E-Commerce + Retail

Naples Soap Company is seeking an experienced, hands-on Director of Marketing to lead our marketing strategy and execution across e-commerce, retail, wholesale, and brand.

This is not a strategy-only leadership position. We are looking for a marketing leader who can develop the strategy, lead and develop the marketing team, and actively work alongside the team to execute it.

The ideal candidate brings strong experience growing a consumer brand, understands how brand building and revenue generation work together, and is comfortable using data to make decisions, measure performance, and identify opportunities for growth.

What You'll Lead

Marketing Strategy & Brand

• Develop and execute the annual marketing strategy across e-commerce, retail, and wholesale.
• Own the promotional calendar, campaign planning, brand positioning, voice, and visual consistency.
• Establish and report on marketing KPIs and forward-looking performance targets.
• Develop growth recommendations based on projected return on marketing investment.
• Lead go-to-market strategy for new product launches and seasonal programs.
• Oversee online brand reputation management.
• Incorporate AI tools into content development, analysis, and marketing workflows.

E-Commerce & Digital Marketing

• Drive online revenue by improving traffic, conversion, average order value, and repeat purchase rate.
• Direct paid media strategy across Google, Meta, and Amazon, including budgets and creative direction.
• Lead email and SMS lifecycle marketing and campaign calendars.
• Oversee SEO, content, social media, influencer, and affiliate marketing.
• Identify opportunities to improve website conversion, product pages, and online merchandising.

Retail & Store Marketing

• Develop marketing strategies for individual stores and our overall retail footprint.
• Lead in-store promotions, local store marketing, direct mail, and local media initiatives.
• Partner with Visual Merchandising on signage, window programs, and store presentation.
• Support new store openings, events, pop-ups, and community partnerships.

Customer Growth, Analytics & Budget

• Own customer acquisition cost (CAC), lifetime value (LTV), and the relationship between the two.
• Lead CRM, loyalty, retention, and customer segmentation strategies.
• Own and manage the marketing budget.
• Track ROI, CPA, CAC, conversion, attribution, and POS traffic trends.
• Maintain dashboards and provide leadership with clear reporting on marketing and channel performance.

Team Leadership & Partnerships

• Lead, mentor, and develop the internal marketing team and interns.
• Manage agencies, web developers, BPO partners, freelancers, and other external vendors.
• Oversee creative production, including photographers, videographers, designers, and content creators.
• Establish clear expectations, budgets, timelines, and performance standards.
• Collaborate across Retail, Sales, Operations, Product Development, and Customer Experience.

What We're Looking For

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 7+ years of progressive marketing experience with accountability for revenue.
• Marketing leadership experience with consumer brands in the $10M–$100M revenue range.
• CPG experience required.
• Beauty, skincare, personal care, hair care, or wellness industry experience strongly preferred.
• Demonstrated experience leading marketing across both e-commerce and physical retail.
• Experience managing and developing internal teams and directing external agencies.
• Hands-on familiarity with e-commerce, email/SMS, analytics, and paid media platforms.
• Current, hands-on experience using AI tools in marketing is required.
• Amazon marketplace experience is a plus.
• Strong leadership, analytical, communication, and project management skills.

Location

This is a full-time, in-office position at our Fort Myers, Florida headquarters. Candidates must be able to work on-site and travel to company locations as needed.

Why This Role?

This is an opportunity for an experienced marketing leader to have a direct impact across the entire customer journey—from digital acquisition and e-commerce to retail stores, loyalty, product launches, and brand growth.

If you're a strategic thinker who also enjoys rolling up your sleeves and turning strategy into measurable results, we'd like to hear from you.

Apply today to join Naples Soap Company as our Director of Marketing.

Naples Soap Company is an Equal Opportunity Employer. We consider all qualified applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local law.