Director of Growth Marketing
OpenRouter · Remote (US) ·
- Work mode
- Remote
- Category
- Marketing
- Experience
- 8+ years
You will own the self-serve growth engine and grow revenue from developer discovery through signup, credit purchase, and usage expansion. You will manage paid media, sponsorships, AEO/SEO, conversion experiments, attribution, incrementality testing, reporting, forecasting, agencies, and enterprise demand-generation programs. You will execute hands-on initially and build the function as it scales.
Responsibilities
- Own self-serve revenue growth from discovery through usage expansion
- Plan and buy paid media and sponsorships across developer-focused channels
- Own the AEO and SEO roadmap
- Run conversion optimization experiments on key pages and flows
- Design attribution, incrementality testing, channel reporting, forecasting, and paid-budget planning
- Support enterprise demand-generation programs and pipeline measurement
- Manage agencies and vendors
- Build the growth marketing function as it scales
Requirements
- 8+ years of growth or performance marketing experience
- Experience at a developer tools, API-first, or technical B2B SaaS company
- Accountability for self-serve or usage-based revenue
- Experience managing a multi-channel paid budget of $5M+ or scaling a seven-figure program
- Product analytics and attribution design experience
- Experience designing incrementality or holdout tests
- SEO experience for a technical product
- Knowledge of AEO
- Conversion-rate optimization and experimentation experience
- Experience building a marketing function
Benefits
- Equity