Director Of Digital Marketing - Vancouver, WA
Seeking Health · Vancouver, Washington, United States ·
- Work mode
- Onsite
- Category
- Marketing
- Experience
- 3+ years
Seeking Health · Vancouver, Washington, United States ·
Title: Director of Digital Marketing
Reports To: President/CEO
Location: Bellingham, WA, Waynesboro, TN, or Vancouver, WA (negotiable)
This is a single position posted at all of our locations, Bellingham, WA, Vancouver, WA, and Waynesboro, TN. We will hire in whichever location produces the strongest candidate.
Department: Marketing
Salary: $150k - $180k annual base salary for the initial six months, with transition to an attractive incentive-based compensation package designed to reward performance and contribution.
About Us
Seeking Health is a nutritional supplement company built on education. We help people understand their health, then direct them to the solutions that fit. When people are well informed, they choose well, and they stay with us for life.
We have grown 20% year over year, with $50M in total revenue across multiple channels, by putting scientific integrity and customer education ahead of typical marketing tactics.
Our Core Values
Create Customers for Life • Take Purposeful Action • Embrace Sudden Change • Collaborative Effort • Never Settle • Be You
Read more:
The Role
Own our $17M direct-to-consumer channel and grow it through education. You will lead SEO, email, YouTube and content, e-commerce, and paid media with one goal: help more people understand their health and find the right solution at the right time. You will build and lead a team that listens to customers, acts on data, uses AI well, and keeps improving every metric.
Your Mission
Grow our DTC business profitably through education, with a clear CAC and ROAS bar for every channel. Raise customer lifetime value by connecting people to the right product the first time. Transform our DTC business from $17M to $30M+ while improving unit economics and customer lifetime value.
Year One Goals
Drive $5-8M incremental DTC revenue, improve ROI 20%+ across channels, establish us as the go-to educational authority in our space, build a world-class marketing team, and create a scalable foundation for continued growth.
What You’ll Do
Education-First Campaigns: Turn complex nutritional science into clear education that helps people understand their health and find the right solution. Lead content across YouTube, blogs, guides, email and social, working with Dr. Lynch and the content team. Oversee SEO, email automation and paid media, which exist to bring educated people to our content.
DTC Growth Leadership: Own the P&L and growth plan for our $17M DTC business. Build financial models for CAC, LTV, channel contribution and margin. Set and hold a clear ROAS and CAC bar for every channel. Partner directly with the CEO on growth initiatives.
E-commerce Excellence: Own the digital customer journey from first visit to loyal customer. Improve conversion, retention and subscription. Use our product-match quiz and guides so every customer lands on the right product. Work with e-commerce operations on platform excellence.
Multi-Channel Collaboration: Work with retail, wholesale and Amazon teams for consistent brand and education across channels, while running DTC as its own high-growth channel. Share insights and use our total company scale ($50M) for better vendor relationships and testing.
AI-Driven Innovation: Use AI to personalize education, segment customers, speed up content, and improve targeting and spend efficiency. Test boldly, measure honestly, keep what works.
Analytics & Optimization: Define OKRs and report DTC performance, ROI and efficiency. Own attribution, incrementality testing and the marketing tech stack, with a focus on getting full value from every tool.
Team Building: Recruit, develop and lead the DTC marketing team, [including existing paid media, SEO and content staff]. Build a culture of collaboration, purposeful action and never settling.
Required Qualifications
Preferred Skills
Who You Are
Why Join