Director of Admissions and Marketing-Trinity School, Ilchester MD
Archdiocese of Baltimore · United States ·
- Employment
- Contract
- Category
- Marketing
Trinity School is a PreK–3 through 8th grade, coeducational Catholic independent school rooted in Gospel values and affiliated with the Sisters of Notre Dame de Namur. We make known the goodness of God by cultivating students’ God-given talents through academic, leadership, and service opportunities. We are committed to implementing a challenging, comprehensive curriculum that invites the best from each student.
Trinity School seeks a highly relational, strategic, and mission-driven professional to serve as the Director of Admissions and Marketing. The Director provides leadership for a comprehensive enrollment program and is responsible for the full enrollment lifecycle including recruitment, admissions, re-enrollment, and retention supported by mission-aligned marketing and communications. This position serves as the primary steward of the Trinity School brand and ensures that all admissions and marketing efforts reflect the school’s Catholic identity, values, and commitment to student belonging.
Essential Job Duties:
Enrollment Strategy & Leadership
- Provides leadership and direction for a comprehensive enrollment management program that supports the school’s strategic plan and financial sustainability.
- Develops and implements annual enrollment goals, admissions plans, and marketing strategies to sustain and grow enrollment in PreK3 through Grade 8.
- Tracks and analyzes enrollment trends, pipeline metrics, retention data, and market conditions to inform strategy and decision-making.
- Prepares regular enrollment reports, projections, and dashboards for the Board of Trustees, Head of School, and leadership team.
- Collaborates with school leadership to ensure a welcoming, mission-centered admissions experience and a strong student and family retention program.
Admissions Operations & Family Experience
- Serves as the primary point of contact for prospective families, guiding them through the inquiry, application, screening, decision, and enrollment processes.
- Plans and leads admissions events, including tours, Open Houses, information sessions, and student shadow visits.
- Supports the admissions review process in partnership with administration.
- Ensures timely and accurate processing of applications, contracts, and enrollment records in accordance with school policies and confidentiality requirements.
- Ensures compliance with all record retention and privacy expectations.
- Coordinates with faculty and student support teams to support appropriate student placement and transition processes.
Retention & Community Engagement
- Leads re-enrollment efforts in collaboration with the administrative team, including annual contract cycles and retention outreach.
- Builds strong relationships with current families to support satisfaction, connection, and long-term retention.
- Maintains a visible presence in the school community and participates in school events to strengthen engagement and belonging.
- Supports the Student Ambassador Program and engages students appropriately as partners in admissions events and school storytelling.
Marketing, Communications & Brand Stewardship
- Serves as the school’s brand steward and ensures consistent messaging and visual identity across all platforms and communications.
- Develops and manages the school’s annual admissions marketing plan, including messaging, campaign timelines, and promotional strategy.
- Oversees Trinity’s website content strategy, including writing and editing web content, coordinating news and story collection, ensuring timely updates, and troubleshooting issues.
- Oversees the school’s social media strategy (Facebook, Instagram, and other platforms as appropriate), ensuring regular content creation and alignment with brand voice.
- Coordinates the design and production of marketing collateral, including brochures, advertisements, postcards, banners, signage, and digital assets.
- Captures and shares school life through writing, photography, and video to strengthen recruitment, retention, and community pride.
- Ensures marketing content reflects the diversity of the Trinity community and communicates a welcoming environment for all families.
Collaboration & Institutional Leadership
- Works closely with the Head of School, Division Directors, faculty, staff, and Board of Trustees to advance the mission and long-term strategic objectives of Trinity School.
- Collaborates with the administrative team on schoolwide initiatives, events, and communications.
- Participates in school-wide committees and professional learning as assigned.
- Performs other duties as assigned.
Core Competencies:
- Strong commitment to Catholic education and the mission of Trinity School.
- Exceptional interpersonal skills with a high level of professionalism, warmth, and discretion.
- Strong customer service orientation and ability to support families with empathy and
responsiveness. - Strong written, verbal, and public speaking skills.
- Strategic thinking with the ability to translate goals into action plans and measurable outcomes.
- Highly organized with strong project management, time management, and follow-through skills.
- Ability to analyze and use enrollment data to guide decisions and improve outcomes.
- Strong collaboration skills and ability to build trust across faculty, staff, parents, and students.
- Ability to maintain confidentiality and exercise sound judgment.
Job specific skills required to meet essential job functions
Required Education and Experience
- Bachelor’s degree required.
- Minimum of three years of progressively responsible experience in admissions, enrollment management, marketing, communications, or a related field.
- Proficiency with Microsoft Office and cloud-based productivity tools (Word, Excel, Google tools, etc.).
- Experience using admissions and enrollment software, CRM systems, and/or databases, or a demonstrated ability to learn quickly.
- Ability to work a flexible schedule, including occasional evenings and weekends.
Preferred Education and Experience
- Five or more years of experience in admissions or enrollment management, preferably in a Catholic, independent, or private school setting.
- Experience with Veracross enrollment software or comparable admissions platforms.
- Experience managing digital marketing campaigns, content calendars, and brand strategy.
- Demonstrated success in meeting enrollment goals and improving conversion and retention metrics.
Physical Requirements
- Must be able to move items weighing up to 25 pounds between buildings, as well as up and down stairs.
- Must be able to spend several hours per day making and receiving phone calls.
- Must be able to walk up and down stairs while giving tours.
- Must be able to sit at a computer or participate in meetings for prolonged periods of time.
Compensation and Benefits
Salary range: $68,000–$78,000, commensurate with experience. Trinity School offers a comprehensive benefits program for eligible employees, including medical, dental, and vision plan options; life insurance; disability coverage; a 403(b) retirement plan; and paid time off.
Additional Notes
The successful candidate will be required to complete and pass a Criminal Justice Information Services (CJIS) background check and an MSDE employment history review.
Other Duties
This job description is not intended to be a comprehensive list of all activities, duties, or responsibilities required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned, at any time with or without notice.
If you’d like, I can also help ensure consistency with HR or compliance language used throughout the rest of the posting.