Director, Global Marketing

Overview:

The Brand Director, Global Marketing Rare is responsible for defining and driving the global brand strategy for OXLUMO and GIVLAARI, ensuring alignment from global vision through local execution. This role leads cross-functional collaboration to deliver impactful, insight-driven strategies and tactics that maximize patient impact, stakeholder engagement and commercial performance.

Key Responsibilities:

Global Brand Strategy

• Lead development of OXLUMO and GIVLAARI global brand plans
• Ensure strong connection between global strategy and local execution, leading cross-country/functional workshop
• Leverage market research, competitive intelligence, and data analytics to inform plans and regularly assess the business performance
• Continuously evolve messaging and strategy based on new insights

Annual Planning & Stakeholder Engagement

• Translate strategy into global tactical plans and priorities
• Owns overall tactical planning process for Rare Business in partnership with medical affairs, key functions and the countries
• Develop annual global budget and highlight trade-offs and priorities
• Develop a global stakeholders engagement plan, in partnership with Medical Affairs, Advocacy and the countries, legal and compliance, including the development of the Leadership engagement plan
• Lead Global Conference plans in partnership with medical affairs, countries and communications

Cross-Functional Leadership

• Partner closely with Medical Affairs, Market Access, Digital, Data and Insights teams to enable successful implementation of key global initiatives
• Orchestrate key global initiatives acting as the central point of integration across functions (medical, regulatory, legal, compliance, others)
• Contribute to global capability development and best practice sharing
• Own Brand Board and Program initiatives

Qualifications:

• > 10 years of experience in global and U.S. pharmaceutical/biotech marketing
• MBA in Marketing preferred
• Strong strategic thinking with proven execution capabilities
• Experience leading cross-functional global teams
• Deep understanding of rare disease markets is a must have
• Strong communication and stakeholder influence skills
• Strong project Management skills
• Success Profile
  • Strategic and forward-looking
  • Highly collaborative and matrix-oriented
  • Data-driven and insight-led
  • Strong ownership and accountability mindset

Local and International travels ~40% of the time

About Alnylam

We are the leader in RNAi therapeutics – a revolutionary approach with the potential to transform the lives of people with rare and common diseases. Built on Nobel Prize-winning science, Alnylam has delivered the breakthroughs that made RNAi therapeutics possible and are just at the beginning of what’s possible. Our deep pipeline, late-stage programs, and bold vision reflect our core values: fierce innovation, passion for excellence, purposeful urgency, open culture and commitment to people. We're proud to be a globally recognized top employer, where an authentic, inclusive culture and breakthrough thinking fuel one another.

At Alnylam, we commit to an inclusive recruitment process and equal employment opportunity. Qualified applicants will receive consideration for employment without regard to their sex, gender or gender identity, sexual orientation, race, color, ethnicity, national origin, ancestry, citizenship, religion, creed, physical or mental disability, pregnancy status or related conditions, genetic information, veteran or military status, marital or familial status, political affiliation, age, or any other factor protected by federal, state, or local law. Alnylam is an E-Verify Employer.

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