Digital Sales Lead, Sweden

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

HUB Digital Sales Manager

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Your role and responsibilities

As Digital Sales Lead for Energy & Industrial Digital Solutions, you will take a leading role in establishing and expanding ABB's digital business across Sweden. This is a highly strategic and customer-facing position, focused on creating new business opportunities, shaping market direction, and driving sustainable growth through ABB's digital portfolio.

We are looking for a commercially driven sales leader with a strong hunter mentality, deep industrial understanding, and the ability to engage executives and key decision-makers on their digital transformation journeys. You will combine market development, strategic account engagement, and complex solution selling to accelerate ABB's position as a trusted partner within industrial software, asset performance management, optimization, and analytics.

You will be mainly accountable for:

• Owning and driving digital sales growth across Sweden, with a focus on industrial software, Asset Performance Management (APM), optimization, and analytics solutions.
• Building and developing a strong sales pipeline through ABB's installed base, greenfield projects, and strategic key accounts.
• Leading complex, consultative sales processes involving multiple stakeholders and senior decision-makers, from opportunity identification through contract negotiation and closure.
• Positioning ABB as a trusted advisor and strategic partner in digital transformation, asset reliability, operational performance, and sustainability initiatives.
• Collaborating closely with local sales teams, business units, and digital specialists to identify opportunities and create winning customer solutions.
• Enabling and supporting traditional sales organizations in adopting and successfully selling digital solutions and value-based offerings.
• Monitoring market trends, customer needs, and industry developments to identify new growth opportunities and shape local market strategy.
• Contributing to the continued development and execution of ABB's digital growth strategy in Sweden.

Qualifications for the role

• You have a minimum of 10 years of successful experience in industrial B2B sales, business development, or strategic account management.
• You have a proven track record of selling complex, high-value solutions through a consultative and value-based sales approach.
• You bring experience from industrial, energy, process, or other asset-intensive industries and understand customers' operational and business challenges.
• You have a hunter mindset and thrive on building new opportunities, developing strategic relationships, and driving business growth through direct customer engagement.
• You are comfortable engaging with senior decision-makers, including C-suite executives, and can translate digital solutions into measurable business value.
• You combine strategic thinking with strong commercial execution and have demonstrated success in developing pipelines and winning new business.
• Excellent communication and presentation skills in English are required. Swedish is considered an advantage.
• Experience selling industrial software or Software-as-a-Service (SaaS) solutions is highly valued.
• Experience from digital transformation, consulting, or industrial technology companies such as Siemens, Emerson, AVEVA, AspenTech, or similar organizations is considered a strong advantage.

More about us

At ABB, we are dedicated to addressing global challenges through innovation and technology. As a global leader in electrification and automation, we help industries become more productive, efficient, and sustainable.

Within Energy & Industrial Digital Solutions, we support customers on their digital transformation journeys by combining deep industrial expertise with advanced software, analytics, and optimization technologies. Our solutions help organizations improve asset reliability, increase operational performance, reduce risk, and achieve their sustainability goals.

This role offers a unique opportunity to shape ABB's digital business in Sweden. You will operate with a high degree of autonomy, collaborate with experts across a global organization, and play a key role in accelerating growth in one of ABB's most strategic areas. If you are passionate about building markets, engaging customers at the highest level, and creating lasting business impact, we look forward to hearing from you.

Recruiting Manager, Sander van der Meer, +47 22 87 20 00, will answer your questions about the position. Union representatives Sveriges Ingenjörer: Amanda Törn, +46 72 464 40 66 ; Ledarna: Lenny Larsson +46 706 32 85 47; Unionen: Tony H Johansson, +46 730 66 99 06. All other questions can be directed to Talent Partner: Anna Nordlund

We look forward to reading your application in PDF format. Please note that the interview process is ongoing, apply now to secure your spot in the recruitment process! Last day to apply is October 4 , 2026.

Please note that to be eligible for employment at ABB Sweden, you will need to pass our pre-employment screening steps. This includes a reference check, a drug test, and could also include an extended background check.

We kindly decline direct contact with staffing and recruitment agencies as well as sellers of additional job advertisements.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit to learn more about the impact of our solutions across the globe.