Digital Performance Marketing Specialist

Your responsibilities Planning, execution and optimisation of Paid Search, Social, Display and Affiliate campaigns with full ownership of results and performance for your product set within Great Southern Bank. Ongoing analysis of digital marketing channels to identify areas for increased investment for profitable volume, or areas where investment needs to be reduced for profitability Managing and optimisation of campaigns to allocated budgets and business targets. Optimisation and ongoing testing of landing pages, ad copy, bid strategies etc. Develop and maintain a regular reporting cadence for digital marketing campaigns and provide ad-hoc reporting as required. Working across teams to review and influence the strategic direction of their campaigns and amplify their activity across marketing channels with the goal to increase sales. Managing to budgets allocated for digital marketing and ensuring any variances are raised as early as possible. Your experience 2 plus years’ marketing experience and business experience in a digital marketing or advertising agency (Financial Services experience desirable). Hands-on experience running digital marketing campaigns through Google Ads, Facebook Ads Manager and ideally experience with Search Ads 360, Campaign Manager 360 and Display Video 360. Reporting capabilities across Google or Adobe Analytics, Microsoft Excel or Google Sheets and Data Studio / Power BI / Tableau / similar suites. Experience with tag management systems (Google Tag Manager / Adobe Launch) highly regarded. Experience with Affiliate partner websites like Finder, Canstar, Mozo etc highly regarded