Digital Performance Marketing Manager (In-House & Client Growth Lead)

Role Overview

This dual-impact role is designed for a performance marketer with strong leadership ambitions. You will manage and scale Mirae Advisory’s internal lead-acquisition engine while simultaneously taking ownership of setting up, fronting, and commercializing our new digital marketing service line for SME clients. You will have a clear career runway to build, lead, and grow a dedicated division within the firm.

Key Responsibilities

1. Internal Campaign Strategy & Lead Generation

• In-House Growth: Plan, execute, and scale paid digital acquisition campaigns across Meta, Google Ads, LinkedIn, and TikTok to fuel lead pipelines for Mirae Advisory’s internal financial advisory and corporate teams.

• Conversion & Funnel Optimization: Run continuous A/B testing on ad creatives, landing pages, and audience targeting to maximize Return on Ad Spend (ROAS) and drive down Cost Per Acquisition (CPA).

• Analytics & ROI Tracking: Monitor and optimize campaign performance using GA4, Meta Business Suite, and CRM tools to deliver predictable, data-backed ROI.

2. Strategic Setup & Leadership of New B2B Division

• Division Launch & Management: Architect, launch, and front a new digital marketing service unit tailored to the acquisition and growth needs of SME clients.

• Client Engagement & Advisory: Serve as the primary digital strategist for SME clients—consulting on campaign setup, funnel strategy, media spending, and conversion rate optimization.

• Service Execution & Delivery: Oversee campaign execution and media planning for client accounts, ensuring consistent delivery of target KPIs and client retainers.

• Business Development Support: Work alongside leadership to package digital marketing service offerings, pitch pitches to prospective SME clients, and grow the client portfolio.

3. Compliance, Operations & Reporting

• Ensure all marketing strategies, client campaigns, and advisory content strictly comply with relevant industry guidelines and Singapore advertising regulations.

• Establish SOPs, client reporting templates, and campaign analytics structures for the new business arm.

Key Requirements

• Education: Degree or Diploma in Marketing, Digital Marketing, Mass Communication, Business, or a related field.

• Experience:

• Minimum 3–5 years of general professional working experience in B2B, account management, sales, or business consultancy

• Strong interest and foundational knowledge in digital tools, growth marketing, and media analytics."

• Experience handling B2B/SME client acquisition or marketing for professional/financial services is a strong advantage.

• Leadership & Entrepreneurial Mindset:

• Strong business acumen with the confidence to pitch, advise, and front strategies in front of executive stakeholders and external SME clients.

• High level of ownership, adaptability, and desire to build a new business arm from the ground up.