Digital Marketing Specialist

Job summary

Rosalte, a fast-growing FMCG company specializing in international trade, import/export operations, and product distribution, is seeking a Digital Marketing Specialist to support the company’s brand growth and product visibility across digital platforms. The role focuses on executing data-driven digital marketing strategies to enhance brand awareness, drive engagement, and support commercial objectives in local and international markets.

Key responsibilities

• Plan, execute, and optimize digital marketing campaigns across social media, search engines, and display platforms.
• Manage and grow the company’s social media presence across platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
• Coordinate with content creators, designers, and agencies to produce high-quality marketing materials.
• Execute paid media campaigns (Meta, Google Ads, LinkedIn Ads) and monitor performance metrics.
• Track, analyze, and report campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.).
• Support product launches, promotions, and go-to-market initiatives through digital channels.
• Ensure brand consistency across all digital touchpoints in line with company guidelines.
• Stay up to date with digital marketing trends, tools, and best practices in the FMCG sector.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.
• 2 to 3 years of hands-on experience in digital marketing, preferably within FMCG or consumer brands.
• Strong understanding of social media marketing, paid advertising, and performance marketing.
• Experience with content planning, campaign execution, and basic SEO principles.
• Analytical mindset with the ability to interpret data and optimize campaigns accordingly.
• Good communication skills in Arabic and English.
• Ability to manage multiple projects in a fast-paced environment.
• Creative, proactive, and results-oriented mindset.

Benefits

• Competitive salary based on experience
• Medical insurance coverage
• Company-provided mobile phone and SIM card
• Laptop for work-related tasks
• Opportunity to work on growing FMCG brands with regional exposure
• Dynamic and entrepreneurial work environment

Additional information

Working hours: 9:00 AM – 5:00 PM or 10:00 AM – 6:00 PM
Days off: Fridays & Saturdays
Work location: Sheikh Zayed, Cairo, Egypt