Digital Marketing Specialist at sgs – Sandton | Jobyssey

We’re looking for a creative, data-driven Digital Marketing Specialist to execute multi-channel campaigns that drive brand awareness, engagement, and lead generation. You’ll be the architect behind our digital presence working closely with business units, creative teams, and external partners to deliver measurable impact.

Campaign Management: Plan, launch, and optimize digital campaigns across platforms (Google, Meta, LinkedIn, TikTok, etc.)
Content Strategy: Collaborate on video, podcast, webinar, and brochure content to support acquisition and brand initiatives
SEO & SEM: Drive organic and paid search performance through keyword strategy, content optimization, and analytics
Email Marketing: Build and manage segmented campaigns using CRM tools (e.g., HubSpot, Salesforce, Mailchimp)
Social Media: Own the calendar and execution across LinkedIn, Instagram, X (Twitter), and emerging platforms
Analytics & Reporting: Track KPIs, generate insights, and recommend improvements using tools like GA4, Power BI, or Data Studio
Web Management: Update and optimize website content, landing pages, and conversion funnels
Collaboration: Work cross-functionally with BU managers, sales teams, and external agencies
Analytical Thinker:
Creative Visionary
Platform Fluent: Navigates Meta Business Suite, LinkedIn Campaign Manager, HubSpot, and TikTok Creator Studio with ease — always testing, tweaking, and learning.
Works cross-functionally with designers, developers, and BU managers to ensure campaigns are not only beautiful but also business-aligned.
Not afraid to think outside the box

3–5 years in digital marketing, preferably in B2B or industrial sectors
Strong grasp of SEO, SEM, social media, and email marketing
Experience with CRM tools, and marketing automation
Proficiency in Google Analytics, Meta Business Suite, LinkedIn Campaign Manager
Excellent writing, editing, and storytelling skills
Ability to manage multiple projects and meet deadlines
Bonus: Video editing, podcast production, or graphic design experience
Compliant to all SGS QOH&S and HR policies and procedure
Granted sufficient authority to achieve the given responsibilities as per relevant SGS Authority policies
Responsible for daily safety and health of site employees (or those reporting to this site) on behalf of SGS upper management and for raising issues to SGS upper management where required
Ensure all people at the site are adequately inducted in safety and health for each area they are expected to work in
Ensuring safety and health inductions are carried out, documented and are relevant to the workplace
Ensuring all safety and health information, materials and resources are disseminated throughout the workforce as required.
Ensure all people at the site (or reporting to the site) have the skills, knowledge and ability required to undertake their work safely
Ensuring the whole site is kept up to a good standard of housekeeping at all times
Ensuring emergency plans are in place and practiced at regular intervals and that all emergency equipment is in place and is ready for use at any time
Responsible for the site’s performance in terms of injuries, illnesses, near misses and incidents
As far as able, prevent injury, manage injuries and facilitate early return to work programs at the workplace
Nominated Quality Management System representative for ISO 9001 / ISO 17025 for this site

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