Digital Marketing Specialist (Lotteries)

Are you a passionate, forward-thinking digital marketer ready to lead campaigns that create real impact?

Step into a vibrant hybrid role (Milton + WFH) and take the reins on MS Lotteries and Cash Grab lottery campaigns, raising crucial funds to support the 1 in 4 Australians living with a neurological condition.

We’re excited to welcome a creative, strategic and innovative digital marketer to join us as our new Lotteries Specialist to our team. You’ll deliver dynamic multichannel campaigns for MS Lotteries during a pivotal period of evolution. With the support of an engaged internal team and trusted external partners, you’ll champion online sales and craft personalised supporter journeys that engage, inspire, and retain a loyal community.

Based at our contemporary Neuro Wellness Hub on Milton’s vibrant Park Road, you’ll join a collaborative team united by authenticity and purpose. We offer a hybrid working model, with two days working from our Milton workspace and three days from home, outside key event periods. You’ll enjoy flexibility, a culture grounded in trust and respect, and meaningful work that supports both your purpose and wellbeing.

Reporting to the Lotteries and Donor Manager, you will:

• Bring lottery campaigns to life by coordinating the development of standout creative assets
• Design and deliver innovative, personalised marketing campaigns that speak to core and emerging audiences
• Produce engaging, high-impact messaging that captivates customers and drives action
• Champion a test-and-learn mindset, using data and insights to continually optimise performance
• Analyse and report on campaign results, uncovering opportunities for ongoing growth
• Implement smart segmentation strategies to elevate the supporter experience across every touchpoint
• Build strong relationships with agencies and vendors to ensure seamless campaign delivery

Are these your qualities?

• You bring hands-on experience in digital marketing or advertising, and if you’ve worked in lotteries, that’s a fantastic bonus (but not essential)
• You know how to plan, launch, and optimise campaigns across multiple channels with confidence
• You think strategically and thrive on bringing fresh, innovative ideas that drive growth and improve performance
• You communicate clearly, professionally, and effortlessly with stakeholders at all levels
• You’re driven by growth and motivated to help the organisation achieve its goals
• You rely on data and insights to guide your decisions and deliver strong results
• You’re comfortable using a wide range of tools and platforms, CRMs, CMSs, Meta, Instagram, Google Ads, and more

To join MS Queensland, you will need to complete relevant compliance checks, including:

• NDIS Worker Screening
• Blue Card
• National Police Clearance
• NDIS Worker Orientation Module training

MS Queensland covers the cost and renewal of Blue Card and NDIS Worker Screening Card requirements where applicable.