Digital Marketing Specialist at Gulf Workforce – Bangalore | Jobyssey

We are seeking a results-driven Digital Marketing Specialist to manage and execute end-to-end digital marketing activities. The ideal candidate will have hands-on experience in SEO, email marketing, digital campaigns, and backlinking. Prior exposure to UAE/GCC markets while working from India will be a strong advantage.

Key Responsibilities

Plan, execute, and optimize digital marketing campaigns across SEO, email marketing, and other digital channels
Manage and improve SEO strategies, including on-page, off-page, and technical SEO
Lead and supervise a team of backlinking executives, ensuring high-quality and compliant link-building practices
Design and execute email marketing campaigns to drive lead generation and brand awareness
Monitor and analyze campaign performance using tools such as Google Analytics, Google Search Console, Ahrefs, or SEMrush
Identify and capitalize on growth opportunities in UAE and GCC markets
Collaborate with internal teams to ensure marketing initiatives align with overall business objectives
Track KPIs, prepare performance reports, and continuously optimize marketing outcomes

Skills & Qualifications

2–3 years of relevant experience in Digital Marketing
Experience in FinTech, HealthTech, recruitment platforms, or digital marketing agencies is preferred
Strong understanding of SEO, backlinking strategies, and content optimization
Hands-on experience with email marketing tools and automation platforms
Proven ability to lead or mentor a small team
Familiarity with the UAE/GCC digital marketing landscape is an added advantage
Excellent analytical, communication, and execution skills

Preferred Candidate Profile

Candidates based in India and willing to relocate to Bangalore
Experience managing international markets (UAE/GCC) from India
Self-motivated, detail-oriented, and comfortable working in a fast-paced environment

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