Digital Marketing Specialist

Job Summary

Responsible for executing and optimizing Gandy Ink’s digital marketing initiatives through website management, SEO, AEO, paid digital advertising, and performance analytics. This role works closely with the Growth Team and Marketing Department to improve digital visibility, generate qualified leads, enhance website performance, and drive measurable business growth through data-driven marketing efforts.

Essential Job Functions

• Manage and maintain website content, including creating, editing, and updating web pages and landing pages.
• Execute and optimize SEO and AI Search Optimization initiatives to improve visibility across traditional search engines and AI-powered search experiences.
• Conduct keyword, topic, and content research to identify opportunities for organic growth.
• Optimize website content, metadata, page structure, internal linking, and other on-page SEO elements.
• Manage paid digital advertising campaigns across Google Ads, Meta Ads, and other approved platforms.
• Monitor and optimize campaign performance through ongoing testing, audience targeting, budget management, and performance analysis.
• Track, analyze, and report on key digital marketing performance indicators
• Develop and maintain digital marketing dashboards and reports to provide visibility into marketing performance and growth opportunities.
• Monitor website performance and identify opportunities to improve user experience, lead generation, and conversion rates.
• Collaborate with the Marketing Department to obtain creative assets and ensure consistent brand representation across digital channels.
• Support strategic growth initiatives through data-driven recommendations and execution.
• Stay current on digital marketing trends, search engine updates, AI search developments, advertising platforms, and industry best practices.
• Other duties as assigned