Digital Marketing Specialist
Financial Services of America · Troy, Michigan, United States ·
- Employment
- Full time
- Category
- Marketing
Financial Services of America · Troy, Michigan, United States ·
Job Type
Full-time
Pay: $70,000/year
Workplace Location
About the Role
Financial Services of America is looking for an experienced Digital Marketing Specialist to take ownership of the day-to-day execution, measurement and optimization of our digital marketing efforts.
This is not a social media coordinator position.
We are looking for someone who understands how digital marketing actually works — paid media, conversion tracking, landing pages, pixels, Google Tag Manager, analytics, SEO, retargeting and lead funnels — and can use data to continually improve performance.
You'll work directly with FSA's Marketing Director and internal marketing team to help build and operate a growing digital lead-generation engine.
What You'll Own
Paid Digital Advertising
Digital Lead Funnels
Manage digital acquisition for multiple FSA campaigns, including:
You'll help manage the complete path from:
Ad → Landing Page → Lead → Qualified Lead → Appointment → Client
Analytics & Conversion Tracking
SEO & Website Performance
Testing & Optimization
Digital marketing at FSA is built around testing.
You'll continually evaluate:
We don't just want to know how many leads we generated.
We want to understand which marketing ultimately generates qualified prospects, appointments and new clients.
What We're Looking For
We want someone who already understands digital marketing fundamentals and is ready to take ownership.
Preferred experience includes:
Experience with CRM systems, marketing automation, Zapier, APIs, WordPress, financial services marketing or similar tools is a plus, but not required.
The Person We're Looking For
You're probably a good fit if you naturally look at marketing results and ask why.
Why did one campaign generate better leads?
Why did Google generate fewer leads but more appointments?
Why did one landing page convert at twice the rate of another?
Why are we paying $80 for one lead and $140 for another?
What happens to those leads after they enter the CRM?
And most importantly:
What should we change next?
We're looking for someone who is analytical, curious, organized and comfortable taking ownership — someone who doesn't simply report numbers, but helps determine what those numbers mean.
How Success Will Be Measured
Your primary performance metrics will include:
Advertising Spend → Leads → Qualified Leads → Appointments → Shows → Clients
Additional metrics will include:
Clicks and impressions matter — but business results matter more.
About Financial Services of America
Founded in 1984, Financial Services of America is a Michigan-based financial services organization helping individuals and families plan for retirement and their financial future. Our team provides financial planning, investment advisory, insurance, tax planning, Medicare and other retirement-focused services through multiple Michigan locations. Our marketing team supports a growing organization through digital advertising, educational events, webinars, broadcast media, email marketing, community engagement and other lead-generation initiatives.
Financial Services of America
Plan for Tomorrow, Today.
Compensation & Benefits
Work Location