Digital Marketing Specialist

Description

We are looking for a creative and experienced digital marketing specialist to plan, execute, and manage digital marketing campaigns across various platforms. The goal is to increase brand awareness, grow followers, generate high-quality leads, and manage internal communication between teams to ensure alignment and effective execution of marketing objectives.

Requirements

Key responsibilities:

• Plan, execute, and manage paid and organic marketing campaigns across digital platforms (Meta, Google, and others).
• Monitor and optimize advertising campaigns on a daily basis to achieve the best performance.
• Develop clear strategies to increase followers and engagement across social media accounts.
• Create and implement lead generation strategies while optimizing cost per lead.
• Analyze data and prepare detailed performance reports for management.
• Conduct A/B testing to improve campaign effectiveness.
• Coordinate with the design and content teams to produce effective marketing materials.
• Manage internal communication between the marketing team and other departments (Sales, Customer Service, Management) to ensure message alignment and integration.
• Organize meetings and follow-ups to ensure smooth workflow and execution of marketing plans.
• Stay up to date with the latest digital marketing trends, tools, and best practices.
• Manage advertising budgets efficiently to achieve the highest possible ROI.
• Design basic marketing creatives and collaborate on visual content production when needed.

Qualifications:

• Minimum 2 years of hands-on experience managing paid advertising campaigns.
• Strong knowledge of advertising platforms such as Meta Ads and Google Ads.
• Experience in growing social media accounts both organically and through paid strategies.
• Strong analytical skills and experience using tools such as Google Analytics.
• Proven experience in graphic design and creating marketing visuals (e.g., social media posts, ad creatives).
• Proficiency in design tools such as Canva, Photoshop, or similar software.
• Excellent planning, organization, and time management skills.
• Strong communication skills and ability to coordinate across teams.
• Creative mindset with the ability to generate innovative marketing ideas.
• Continuous and measurable growth in followers and engagement.
• High-quality visual content aligned with marketing strategy.