Digital Marketing Specialist

POSITION SUMMARY:

Abilene Machine LLC is seeking a creative, detail-oriented Marketing Specialist to build brand awareness, support sales, and create engaging content across digital and traditional marketing channels in a fast-paced, open office environment. This role combines content creation, campaign management, and market research to help grow our business.

ESSENTIAL JOB RESPONSIBILITIES:

• Develop and manage email, social media, digital marketing campaigns, and events.

• Collaborate with sales, product, and other teams to support marketing goals.

• Monitor campaign performance and identify opportunities for improvement.

• Research market trends and customer needs to identify growth opportunities.

• Create and edit engaging marketing content, product information, and sales materials.

• Maintain brand standards and coordinate with outside agencies and vendors.

• Follow company safety rules and departmental policies.