Digital Marketing & Research Manager - Marketing

Please submit your resume in English - we can only consider applications submitted in this language.

Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law.

Join Us!

At Google Operations Center we help Google users and customers solve problems and achieve their goals—all while enjoying a culture focused on improving continuously and being better together. We work hard, we play hard, and we want you to join us!

The Marketing Manager holds operational responsibility for one or two dedicated vertical pods and has in-depth knowledge of email marketing and paid media operations. Reporting directly to the Senior Marketing Manager, you will manage a team of Campaign Specialists, Data Analysts, and Team Leads within an assigned pod. This role ensures rigorous day-to-day service delivery, SLA adherence, and operational excellence within the pod while working in close partnership with teams across APAC to ensure the execution of global business objectives and immediate goals.

Position Responsibilities

• Direct Reporting & Operational Alignment: Report directly to the Senior Marketing Manager, serving as the operational point of contact for your vertical pod and ensuring direct alignment between strategic priorities and the daily execution of your team.
• Global Partnership: Work closely with APAC Marketing Leadership and respective APAC marketing teams to align on shared goals and deliverables that are required from both US/APAC teams.
• Manage Pod Team Members: Directly lead, develop, and coach a team of Team Leads, Campaign Specialists, and Data Analysts within the assigned pod. Set clear performance expectations, KPIs, and career development plans, holding regular coaching and mentoring sessions to guide and elevate their daily performance.
• Day-to-Day SLA & Queue Management: Oversee incoming request queues, workflow allocation, and daily load balancing across the pod. Drive strict adherence to Service Level Agreements (SLAs), turnaround times, and operational performance standards.
• Tactical Campaign Execution & Quality Assurance: Maintain hands-on involvement in campaign execution, QA validation, and troubleshooting within specific toolstacks (including tools like Marketo, Gamma, and GNP) across the full lifecycle of intake, production, and reporting.
• Root Cause Analysis (RCA) & Escalations: Act as the operational escalation point for the assigned pod. Deep dive into delivery defects and campaign errors to directly create Root Cause Analyses (RCAs) and implement corrective remediation strategies, preventing recurrence and ensuring process consistency.
• Cross-Functional Scale & Quality: Collaborate with the Process Excellence and Tools and Automation teams to ensure that optimization projects are prioritized, process changes are seamlessly assimilated, and the pod is driving efficiency.
• Operational Governance & Metrics: Lead daily/weekly pod operations and contribute to Weekly and Quarterly Business Reviews (WBRs/QBRs), ensuring consistent tracking of SLA attainment, error rates, and team productivity.
  

Minimum Qualifications

• Degree in marketing required or a related field
• 15+ years of experience in marketing operations and digital marketing including extensive experience in email marketing and paid media
• 8+ years of experience with operating email marketing and paid media campaigns (i.e. Ads via social media, Google search, YouTube), including developing comprehensive media strategies across various digital channels
• 8+ years of people management experience, including leading teams of Team Leads, Campaign Specialists, and Data Analysts
• Proven track record of leading large-scale, multi-channel marketing programs
• Strong experience in stakeholder management across operational and cross-functional teams
• Demonstrated success in driving operational excellence, queue management, and process transformation.
• Excellent understanding of the online advertising ecosystem and various pricing models

Preferred Qualifications

• Experience working with global teams and complex organizational structures
• Experience with email marketing automation tools (e.g., Eloqua, Hubspot, Marketo)
• Ability to operate in fast-paced, ambiguous environments with high ownership
• Experience driving standardization, cross-channel process improvements, and maintaining rigorous performance standards (SLAs)

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Google Operations Center (GOC) is committed to equal employment opportunities regardless of race, creed, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status or any other basis protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

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Thanks for your interest in this opportunity! Our recruitment team will contact you if your profile is a good fit for the role. If you don't hear from us within 2-3 weeks, please consider your application unsuccessful at this time. We value your patience throughout this time. For any questions, feel free to reach out to us at [email protected].