Digital Marketing Paid Media Specialist
The Access Group · India - Maharashtra - Pune ·
- Category
- Marketing
The Access Group · India - Maharashtra - Pune ·
We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.
Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.
What does Access offer you?
We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.
Role Purpose
The Digital Paid Media Specialist will plan, execute, and optimise paid media campaigns across Google Ads, Meta, LinkedIn, Demandbase, Reddit, Bing Ads to drive demand generation (Form Fills, MQLs, SQLs, Order Intake) for Access Hospitality's Food & Beverage and Accommodation product lines. The role will work closely with the Digital Product Owners and wider marketing team to translate campaign objectives into measurable pipeline outcomes.
Key Responsibilities
Build, launch, and manage paid media campaigns across Google Search, Google Demand Gen, Meta, LinkedIn, Demandbase, Reddit aligned to product and sector priorities across F&B and Accommodation.
Manage campaign budgets, bidding strategy, and pacing to hit CPL, CPA, and pipeline targets.
Conduct ongoing A/B testing of ad creative, copy, audiences, and landing pages.
Monitor and report on campaign performance using platform analytics, Looker Studio, and internal dashboards; provide regular optimisation recommendations.
Support account-based marketing initiatives, including audience list building and enrichment for target accounts.
Collaborate with Digital Product Owners to align paid media activity with product launches, seasonal campaigns, and funnel stage objectives.
Ensure accurate UTM tagging, conversion tracking, and attribution setup across all campaigns.
Stay current with platform updates, auction dynamics, and industry benchmarks across hospitality paid media.
Contribute to multi-channel performance reporting, including data drawn from pipeline, SQL performance, and multi-touch attribution sources.
Essential Requirements
Hands-on, day-to-day campaign management experience with:
Google Ads
Meta Ads Manager
LinkedIn Campaign Manager
Proven track record managing paid media budgets and delivering against lead and pipeline targets, ideally in a B2B or demand generation context.
Strong analytical skills, with the ability to interpret campaign data and translate it into optimisation actions.
Experience with conversion tracking, UTM structures, and campaign attribution.
Excellent written and spoken English.
Desirable Requirements
Experience with Reddit Ads.
Experience with Demandbase or another ABM platform.
Familiarity with the hospitality, restaurant, or accommodation technology sector.
Experience with Marketo, HubSpot, Salesforce, or Dreamdata.
What Success Looks Like
Consistent delivery of qualified leads and pipeline against agreed targets across assigned channels.
Efficient use of paid media budget, with demonstrable improvement in CPL/CPA over time.
Clear, timely reporting that supports data-driven decisions across the product portfolio.
What are we all about?
The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what's important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used.
With over 9,300 talented individuals driving innovation and customer excellence, we’re shaping the future of work. And we want you to be part of it. At Access, people are at the heart of everything we do. We’re committed to creating an inclusive, high-performing culture where everyone feels valued, respected, and empowered to thrive. If you’re excited about this role - even if your experience doesn’t tick every box - you might be exactly who we’re looking for.
We believe in equality for all and the transformative power of diversity. So why not join our vibrant team, where you can love what you do, love how you live, and most importantly, be authentically you?
Let’s make a difference together.
Love Work. Love Life. Be You.