DIGITAL MARKETING OFFICER

Key Responsibilities

Social Media Management

• Manage and maintain social media platforms including LinkedIn, Instagram, Facebook, TikTok and X.
• Develop and execute social media content calendars.
• Create engaging captions, posts, reels, stories and short-form video content.
• Monitor trends, hashtags, audience behaviour and emerging digital platforms.
• Respond to comments and messages and support community engagement.
• Track social media performance and prepare regular reports.

Creative Content & Design

• Design high-quality social media creatives, presentations, banners and digital marketing materials.
• Create short videos, reels, animations and other visual content.
• Use tools such as Canva, Adobe Creative Suite, CapCut or equivalent platforms.
• Maintain brand consistency across all digital communications.
• Adapt creative content for different platforms and audiences.

Digital Marketing

• Support digital marketing campaigns and online promotions.
• Assist with paid social media campaigns and boosting.
• Analyse campaign performance, engagement, reach and conversion metrics.
• Conduct competitor and social media trend research.
• Support SEO, website content and other digital initiatives where required.

Required Skills

• Strong understanding of major social media platforms.
• Excellent knowledge of social media content creation.
• Strong graphic design and visual communication skills.
• Good copywriting and communication skills.
• Knowledge of Canva and/or Adobe Creative Suite.
• Basic understanding of social media analytics and paid advertising.
• Ability to identify and leverage current digital trends.
• Strong attention to detail and brand awareness.
• Ability to work independently and meet deadlines.
• Creative, energetic and willing to experiment with new ideas.

Qualifications & Experience

• Bachelor’s degree or diploma in Marketing, Digital Marketing, Communications, Media, Graphic Design or a related field.
• 1–2 years of relevant experience in digital marketing, social media, content creation or a related role.
• Freshers are encouraged to apply if they can demonstrate strong digital creativity and an impressive social media portfolio/presence.