Digital Marketing Manager at web-library – Remote | Jobyssey

Compensation: ₹15L – ₹20L • No equity

Brand Marketing:

Define and protect brand identity across our portfolio - visual language, tone, consistency across brands and touchpoints.
Produce and direct premium presentations and brand assets - investor, sales, and partnership decks that are genuinely Fortune-500-grade.

SEO:

Lead AEO (Answer Engine Optimization): structure content to get surfaced and cited by AI assistants and answer engines - schema, entity-first content, citation-worthy formatting.
Set up and own tracking: GA4, Google Tag Manager, pixels / Conversions API, UTM governance, conversion event architecture.
Plan and run social campaigns (organic + paid) across LinkedIn, Instagram, X, and YouTube - brief to launch to reporting.
Build dashboards that tie activity to pipeline and signups - decisions, not vanity metrics.
Ability to work independently and collaboratively

Social Media

*In-depth knowledge of social platforms (Facebook, Twitter, LinkedIn, Snapchat etc.) *Proficiency in MS-Office and Social Media Management Tools like SocialFlow, Sprinklr, etc Proficient in marketing automation tools

We need a Portifolio:

Premium decks/brand work you directed or made, AND a brand you grew (e.g. 0 10K+ organic impressions) with the analytics to back it.
Which specific ad networks do you specialize in?
Which advertising platforms do you have the most hands-on experience with?
List out what tools you know ? and Why?
Can you share a campaign example where your expertise in a specific ad network directly improved ROI?
Which network have you managed the largest budget on, and what were the results?
If a client has a limited budget, how do you choose between Google Ads, Meta, or a niche network?

skills

Deep, current SEO + AEO + SMO+ Ads knowledge
Proficiency in Google Analytics 4 (GA4) and other analytics tools. Familiarity with CRM and marketing automation platforms such as HubSpot, Zoho, or Mailchimp.
Strong eye and strong judgment - you can articulate why something is on- or off-brand, and turn data into a decision memo.
Manage paid advertising campaigns (Google, Meta, Amazon)
Oversee SEO, content, and social media teams
Plan and execute email marketing campaigns
Analyze marketing metrics and optimize campaigns for ROI
Manage marketing budget and allocate resources effectively
Coordinate product launches and seasonal campaigns
Build brand partnerships and influencer collaborations
Strong analytical skills with data-driven decision making
Develop and execute comprehensive digital marketing strategy
Building and maintaining strategic networks with internal and external stakeholders to align strategy and drive mindset change
Manage marketing budgets effectively, allocating resources strategically to maximize the impact of campaigns and initiatives.

Experience with Power Bi a plus.
Experience with Email Marketing a plus.
Experience with GEO a plus.

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